There’s exciting and innovative news coming out of Volkswagen.
On October 13, 2014, Volkswagen of America, Inc. (VWoA) and Global Green USA today announced the auction of the first 2015 all-electric Volkswagen e-Golf. The auction, hosted online at Charitybuzz.com/vwegolf, gives bidders the opportunity to be the first owner of the brand’s first all-electric model before retail sales in the United States begin later this year. Proceeds will benefit Global Green USA, a national environmental non-profit and leader in advancing smart solutions to climate change that help improve lives and protect the planet.
Volkswagen has also led the way in promoting the interests of women, long an important purchasing market.
Though the gap is closing, women are more likely to purchase a Volkswagen at higher percentages than men. According to a January 2012 report from The New York Times, the numbers come in at 70% in 2012.[adToAppearHere]
Volkswagen has long recognized the value of the female market and has gone to great lengths to honor their partnership with women, not just in auto sales but the work place as well. This was discussed in an interview by Volkswagen with Elke Heitmuller, leader of The Department to Promote Women. Ms. Heitmuller states, “Volkswagen offers flexible working hours and is viewed by most employees as an extremely family-friendly company. The mums and dads that work here have long appreciated the variety of options available — from the promise of re-employment or part-time working hours, right through to flexitime schemes.”
It’s no wonder VW is making great strides in penetrating the American market. With an eye toward tripling sales in the United States by 2018, Volkswagen of America is pushing aggressively for new market share. But the brand’s most visible promotional activities this year have suggested an apparent, if not openly acknowledged, marketing plan to woo female buyers, reports the New York Times.
Here are their belief systems regarding the environment. “We develop, produce, and distribute automobiles around the world to preserve individual mobility. We bear responsibility for continuous improvement of the environmental tolerability of our products and for the lowering of demands on natural resources while taking economic considerations into account. We therefore make ecologically efficient advanced technologies available throughout the world and implement them over the entire lifecycle of our products.”
A recent example of their principles placed into action is their support of The Oklahoma City community after the recent devastating natural disaster. In their May 23, 2013 news report, they volunteered the following, “The Volkswagen of America Foundation, which was created by Volkswagen Group of America, Inc., announced today that it will make an immediate donation of $250,000 to the American Red Cross and Habitat for Humanity to assist with the disaster relief efforts following the devastating tornadoes in Oklahoma.”
“Given the severity of the disaster in Oklahoma, the Volkswagen of America Foundation has decided to provide resources to the American Red Cross and Habitat for Humanity, who can then allocate the resources where needed,” said Jonathan Browning, President and CEO, Volkswagen Group of America. “It is our hope that this donation will provide some relief to those affected and help them rebuild their communities and their lives.”
“The donation will help cover costs of shelter, food, recovery and other assistance to families affected by the tornadoes. Volkswagen would like to express its thoughts and concern for all of those affected, including dealers, employees and their families. Additionally, Volkswagen will provide matching funds to any employee donations made to the American Red Cross, Habitat for Humanity or the organization of their choosing.”
With their sponsoring activities, Volkswagen supports culture, education, science and sports. FCI’s goal is to form positive partnerships and build bridges to further the interests of fully competitive, dignified female wrestling.[adToAppearHere]
We’re confident that anyone who researches the type of quality female athlete that the colleges of the NAIA system are recruiting would feel very comfortable to have their name associated with them. Many of the schools are faith based and the programs are heavily supported by families and the surrounding community. The young women will soon use their college degrees to pursue great life goals and will have the purchasing power to do so. They would make a great partner for any reputable organization.
Over the years in America and around the world, Volkswagen has been known for their high standards. Ms. Heitmuller, quoted earlier, sums it up best. “Volkswagen was the first large organisation to introduce basic principles for promoting women, and since then has advanced efforts to establish a more family-focused corporate culture. This is the path that we plan to follow consistently going forwards.”
~ ~ ~
Sources: media.vw.com/release/852/AutoPacific, Bankrate.com, New York Times, Detroit Free Press, Los Angeles Times, Vroomgirls, Motor Trend, Volkswagen website, The Volkswagen Group Code of Conduct, Wards Auto, brainyquote.com, Wikipedia, fciwomenswrestling.com, fciwomenswrestling2.com, FCI Elite Competitor, femcompetitor.com, photos thank you Wikimedia Commons