FCI Staff Writer Sacramento 
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Back in the day, which wasn’t the good old days, decades ago, decorating your shared dormitory room meant covering your bed with a nice bedspread, sometimes a colored sheet, and using thumb tacks to pin up posters of your favorite rock band.
Really cool man.
Oh, make certain there was a little fridge to ensure you had plenty of liquids. Wink, wink.
There was no internet.
Times have really changed.
Part of it is due to the fact that the demographics of college students has changed dramatically.
As reported by the National Bureau of Economic Research, “It is fairly well known that women today outnumber men in American colleges. In 2003, there were 1.35 females for every male who graduated from a four-year college and 1.3 females for every male undergraduate. That contrasts with 1960, when there were 1.6 males for every female graduating from a U.S. four-year college and 1.55 males for every female undergraduate.”
Another source appears to agree.
Recently the National Center for Educational Opportunities adds, “The 6-year graduation rate was 63 percent for females and 57 percent for males; it was higher for females than for males at both public (62 vs. 56 percent) and private nonprofit (68 vs. 63 percent) institutions.”
Who do you think loves to decorate more, girls or boys?
Good answer.
College and graduate students are projected to spend an average of $942.17 each, totaling $55.3 billion, on back-to-school shopping, according to a 2018 survey by the National Retail Federation and Prosper Insights and Analytics.
The list of companies that offer dorm decorating ideas is growing and you know what?
They are very good at what they do.
We love their sass, pizazz and youthful style thus we were captivated by their branding and ideas.
Dorm-Décor is an absolute winner.
Dorm Décor designs dorm rooms, bed shelves, desk hutch, luxury dorm room, gorgeous dorm rooms, beautiful college dorm rooms, college bedding, dorm rooms and more.
At their creative site dorm-decor.com they share their story. “What started as an idea around a kitchen table between founders Alison Gorrie and Kate Phillips quickly grew to a reputable brand and the premier retailer for refined campus living.
Alison’s daughter was going off to college, and Alison had a bed and desk cubby built. She gave the plans to Kate so that she could also have one built for her daughter.
The concept took off, and the Dorm Cubby was born.
In 2014, photos of the Dorm Cubby went viral on Pinterest. Kate asked Alison if she wanted to partner and take the company to the next level.
Enter Dorm Decor, LLC. The cubbies were redesigned to include unique finishes and shipping ease. The Dorm Cubby changed the way storage could look in the modern dorm room, and it currently has a patent pending. Bedding and accessories were curated with refined campus living as the intention.
Alison and Kate were thrilled to be a part of Dorm Decor and continue to have a passion for employing women and manufacturing in the South. With continued growth in mind, Alison and Kate sold Dorm Decor in 2018 to Magnussen Home Furnishings– a family-owned and operated furniture manufacturer with a global distributing platform.
Today, the new owners of Dorm Decor, Nathan and Lisa Cressman, are excited to continue Kate and Alison’s work by helping high school and college students design the dorm of their dreams.”
In terms of their growth AL.com based in Alabama reports, “What started as an idea around a kitchen table between Alison Gorrie and Kate Phillips quickly grew to a reputable brand competing with national retailers.
Dorm Decor is excited to announce the sale of the business to Magnussen Home, a furniture manufacturer with a global distributing platform.
In 2017, after just 3 years in business, Dorm Decor’s annual revenue topped $1 million.”
That is very impressive.
Magnussen is a family company with over 85 years in the industry.
Based out of Canada and America, Magnussen plans to keep the Dorm Decor headquarters and showroom in Birmingham, Alabama.
College girls everywhere are elated. So are we.
Next is one of the larger players in the market who are backed by an even larger roommate.
Dormify started as a pure play retailer selling bedding and home décor designed primarily for college dorms.
The company soon learned upon testing that a physical showroom, pop-up stores and events would help the retailer generate more revenue across all channels.
They simplify the decor shopping experience for college students and post-grads by creating exclusive products specifically designed for small space living without sacrificing style.
Female leadership is responsible for this dorm adventure as well.
At their fun site dormify.com you can meet the mother-daughter duo behind this stylish dorm whisperer. “While shopping for her freshman year of college, Amanda Zuckerman and her mom, Karen, were on the hunt for fashionable dorm decor. But, there wasn’t one place that had everything they needed, especially stylish Twin XL bedding. So they created it – say hello to Dormify. We hope our online store, active Dormifam community, and college tips help the transition to college stress-free and fun! You’re about to start the best four years of your life, and we’re here to help you make the most of it.”
That is a nice hope. We are feeling the love. We feel their team work.
They continue, “We work hard and dream harder. From graphic designers and operations experts to product specialists and social media mavens, our team boasts multi-disciplinary skills and has fun while doing it. Like a lot of our customers, our style changes and evolves constantly, making each day better than the next.”
They also make a special offer to you as a student.
Let’s listen to their offer. Ready? “Join an exclusive group of high school and college tastemakers who know what’s good: Dormify. Joining our fam lets you spread your love for Dormify while earning cash towards your future purchases. You’ll get to work closely with our team, and have a major influence on our designs, marketing campaigns, and partnerships, plus get first priority to our internship positions. You’ll also have early access to Dormify product drops, sales, and exclusive discounts, and have a higher chance of being featured on our social accounts. #instafame.”
Sounds like a great offer. You should check it out while you can because they keep growing like dorm crazy.
They have to grow because the competition is stiff.
Forbes Magazine provides that insight. “Although Dormify has raised funding, it always faces a threat from competition. Startups like Dorm Decor and Room 422 and big companies like Bed Bath & Beyond, Walmart, Target and JCPenny also offer dorm room products, bedding sets and design inspiration.”
Their story of growth continues. They would like to share the good news with you.
NEW YORK, Nov. 8, 2018 /PRNewswire/ — Dormify, the brand that redefined stylish dorm room and apartment décor, today announced a $3.45 million Series A investment led by AEO Inc. (NYSE: AEO) to fuel Dormify’s growth.
For over 6 years, Dormify has offered college students and post-grads unique tools, resources and products to create their first home-away-from-home. Since Dormify’s initial raise, the brand has disrupted the $6 billion dorm furnishing industry and grown into a multi-million-dollar business.
The investment from AEO Inc. comes on the heels of a nearly 3-year partnership between the two brands. Dormify will use the investment to scale talent, expand pop-up locations and enhance the online experience for their cult-like fans.
“We are thrilled to have the support of AEO as Dormify continues to build the ultimate destination for college and small spaces,” said Amanda Zuckerman, Dormify’s 27-year-old Co-founder and Creative Director. “This investment will allow us to continue to make our mark within the back-to-college industry, and through our strong partnership with American Eagle, Dormify will have the opportunity to connect with even more students across the country.”
“Expanding into additional lifestyle categories has been in direct response to strong customer demand and our American Eagle x Dormify collaboration was an exciting addition to our online apartment shop,” said Chad Kessler, American Eagle Global Brand President. “We’re pleased to continue the partnership, with our commitment signaling our confidence in Dormify, the leadership team and a shared vision of the future growth opportunity.”
Dormify is doubling-down on both their digital and offline strategies. The brand will debut an even more personalized online shopping experience that allows their Millennial and Gen Z customers to more easily visualize and decorate their future spaces. Dormify will launch additional pop-up locations in the Spring 2019 to coincide with the excitement of college decision day. In addition to these ventures, Dormify will continue to scale their “Dormifam” on-campus ambassador program to stay engaged with their devoted college following.
ABOUT DORMIFY
Dormify is a college lifestyle and small space decorating destination for the fashion-obsessed. Dormify simplifies the decor shopping experience for college students and post-grads by creating and curating exclusive products specifically designed for small space living without sacrificing style. Founded by Amanda Zuckerman and her mom Karen in 2012, Dormify has grown into a trusted resource for original ideas and distinctive décor making decorating stress-free and fun.
Dormify has been featured in The New York Times, The Washington Post, and Good Morning America. Co-Founder and Creative Director, Amanda Zuckerman, was named in Forbes‘ 30 Under 30 list for 2018.
ABOUT AEO INC.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit www.ae.com.
Media contact: Jessy Fofana, 732.667.7777, jessy@laruepr.com
SOURCE Dormify
Related Links
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Opening photo DesignedToBePersonal
https://www.nber.org/digest/jan07/w12139.html
https://dorm-decor.com/pages/our-story
https://nces.ed.gov/fastfacts/display.asp?id=40
http://blog.al.com/press-releases/2018/01/dorm_decor_to_expand_reach_wit.html
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