Orgain Sponsors ESPN’s Broadcast Of The Women’s Basketball Tournament

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March 17, 2022

Exciting though they may be year round, there are some sports we love to watch, especially during the playoffs.

There is something about that time of year when the energy level and fan fever, including ours, goes through the roof.

You have your favorites.

For many, it is the NCAA Women’s Basketball Tournament.

The NCAA Division I Women’s Basketball Tournament is an annual college basketball tournament for women.

Held each March, the Women’s Championship was inaugurated in the 1981–82 season.

Basketball was one of 12 women’s sports added to the NCAA championship program for the 1981–82 school year, as the NCAA engaged in battle with the Association for Intercollegiate Athletics for Women (AIAW) for sole governance of women’s collegiate sports.

The NCAA is now the only one standing.

Attendance and interest in the Women’s Division I Championship have grown over the years, especially from 2003 to 2016, when the final championship game was moved to the Tuesday following the Monday men’s championship game.

Starting in 2022, the women’s tournament features the same 68-team bracket as the men’s tournament, with its own set of “play-in” games.

This in turn means there are 36 at-large bids. From 2014 to 2021, the women’s tournament featured 64 teams, with no “play-in” games. The women’s tournament, like the men’s, is staged in a single elimination format and is part of the media and public frenzy known colloquially as March Madness or The Big Dance.

Sounds like fun. Next question?

Where do you usually watch it?

At a house party?

Sports Bar?

Wherever it may be, is it your one time of year to splurge and eat like a junk food and beer junky or do you still keep it real.

Real healthy.

In terms of healthy and delicious eating, there is a group we like.

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At orgain.com they share, “At Orgain, we’re positive that good, clean nutrition has the power to change lives. We believe that healthy, organic foods can taste amazing and that eating better doesn’t have to mean eating boring. Most of all, we know that ingredients made from real foods make a real difference.

With humble beginnings in a home blender, Orgain was created by Dr. Andrew Abraham, an integrative medicine specialist, cancer survivor, and self-proclaimed kitchen chemist.”

That is impressive and inspiring. The fact that Mr. Abraham is a leader in medicine makes their delicious foods more credible to us.

They continue, “We’re serious about good, clean nutrition, and when we say “good” – we mean it in every sense of the word! It can’t just be good for you; it’s got to taste GOOD too (great actually)! That’s why we work relentlessly to craft the smoothest, creamiest, and most delicious products possible. No grit – all taste, because that’s how we roll.”

Sounds fantastic. We can get behind that thinking.

Speaking of rolling, it is time to see how Orgain will help keep the Women’s Basketball tournament rolling.

Orgain Brings “That Winning Feeling” to College Hoops

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News provided by

Orgain

Mar 11, 2022, 13:20 ET

The leader in clean nutrition will sponsor ESPN’s broadcast of the women’s tournament

IRVINE, Calif., March 11, 2022 /PRNewswire/ — Orgain, the leader in high-quality, delicious-tasting clean nutrition is bringing “That Orgain Feeling” to women’s college basketball this season. Throughout the tournament, Orgain will sponsor eleven “Player of the Game” features, one of which will be recognized as a “Difference Maker” – a player who uses their instincts and out-plays everyone else on the court.

The sponsorship of the broadcast is an extension of the brand’s first national campaign, “That Orgain Feeling,” which brings to light how clean nutrition can help people feel better, which leads to positive outcomes and invites more triumphant, do-anything feelings of accomplishment and joy. When you sink that buzzer beater, make a steal or simply take it all in from the stands, “That Orgain Feeling” is the feeling you get from clean nutrition, when you’re firing on all cylinders and feeling like you can take on the world and whatever it throws your way. The ads will appear on ESPN, ESPN2 and ABC beginning on March 18 and ending on March 28.

“Athletes of all skill levels have played an integral role in making Orgain the success that it is today, so we’re thrilled to be able to support women’s college basketball,” said Dr. Andrew Abraham, founder and CEO of Orgain. “How athletes perform starts with how they fuel their bodies, which is why we’re excited to show fans the power they can unlock through good, clean nutrition.”

To further underscore its celebration of Women’s History Month and support women’s hoops, Orgain has teamed up with TikTok duo The Cavinder Twins, who are collegiate athletes at Fresno State University (Fresno, CA). Alongside Haley and Hanna Cavinder, Orgain will issue a TikTok challenge, encouraging fans to duet their best basketball trick shot using the #ThatOrgainFeeling hashtag. The challenge is in support of Orgain’s mission to help more people live vibrant lives through the power of clean nutrition and in partnership with the Los Angeles Public Food Policy Council. As part of this relationship, Orgain will support the LAFPC Healthy Neighborhood Market Network, a program empowering small business owners in low-income neighborhoods to bring good food to their communities. The challenge will start on Sunday, March 13, and run through April 3, 2022.

Orgain offers a portfolio of more than 30 items, including the No. 1 bestselling plant-based and organic protein powder, protein shake and nutritional shake in the United States, among other products. Available in more than 20 flavors, there is something for everyone, including products specially formulated for kids and athletes. For more information, please visit Orgain.com, and capture that Orgain feeling by following @DrinkOrgain on Instagram, Facebook, Twitter and YouTube.

About Orgain:
Orgain was created by Dr. Andrew Abraham, who used organic nutrition to save his own life during a battle with cancer at a young age, and now it’s made to serve the diverse needs of millions more. Orgain’s primary purpose is to make delicious clean and organic nutritional products to help people lead healthy, vibrant lives. Orgain products include meal replacement shakes, protein powders and snack bars for adults and kids using only the highest-quality ingredients, never at the cost of taste and texture. Most Orgain products are Certified Organic and all are soy-free, gluten-free, non-GMO and free of artificial colors, flavors and preservatives. To learn more about Orgain, and Dr. Abraham’s fascinating story and purpose, or to shop products and browse recipes, visit Orgain.com.

SOURCE Orgain

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