FCI Staff Writer Sacramento 
fcielitecompetitor.com, fciwomenswrestling2.com, femcompetitor.com, grapplingstars.com Andrea-Piacquadio-pexels.com-photo.
May 17, 2022,
Wonderful, enjoyable and sociable youthful traditions will endure.
Eating delicious hamburgers is one of those traditions.
What would College Game Day be without some burgers on the grill with some tasty fries and pickles?
Perhaps today it would be an ice cold Zero Sugar soda.
Being young and enjoying hamburgers with friends is something to be cherished.
Americans devour nearly 50 billion burgers each year.
College students and hamburgers have had a love affair for decades, broiling with affection way back to the 1950’s.
Those drive-ins during that decade spawned many life-long partnerships.
A drive-in theater or drive-in cinema is a form of cinema structure consisting of a large outdoor movie screen, a projection booth, a concession stand, and a large parking area for automobiles.
Within this enclosed area, customers can view movies from the privacy and comfort of their cars.
Young couples loved that.
Originally, the movie’s sound was provided by speakers on the screen and later by individual speakers hung from the window of each car, which were attached to a small pole by a wire.
The good old days.
With the expansion of fast food restaurants, the love for hamburgers have mostly moved inside.
A fast food restaurant, is a specific type of restaurant that serves fast food cuisine and has minimal table service. The food served in fast food restaurants is typically part of a “meat-sweet diet“, offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided.
The term “fast food” was recognized in a dictionary by Merriam–Webster in 1951.
Arguably, the first fast food restaurants originated in the United States with White Castle in 1921.
In the United States, consumers spent about $110 billion on fast food in 2000, which increased from $6 billion in 1970.
Tons of history there.
Today, there is innovation on a historical theme.
The team at peta.org remind, “These days, almost everyone knows that going vegan is the best way to help animals, reduce your impact on the environment, and improve your personal health. That’s why conscious consumers are ditching meat and disingenuously named “veggie” burgers that contain milk or eggs and are instead opting to buy from brands that produce 100% vegan burgers.”
Okay, we appreciate the reminder.
Before those college football games, we can add some vegan hamburgers to the menu as well.
Nothing like progress and tradition.
Speaking of progress, we have noticed a group that produces hamburgers that appear to be leaning towards adults but college students might want to see how the other half lives.
The leadership at thecounter.com educate, “We’re on a mission to challenge the way people think about burger places. We’re about creative construction for delicious hamburgers yes, even the Impossible™ Burger!. We think life is about experiences. Trying stuff. Learning. Being Inventive. So we’ve searched for ingredients, chosen quality meats, inventive sauces, toasted buns, melted cheeses and blended shakes that shout flavor. Show us what you’ve got.
It is possible to satisfy everyone, even Joe in Accounting, who likes nothing yet wants everything. Custom deliciousness for meetings, birthdays, anniversary celebrations, tailgating, pillow fights, binge watching, etc. You get the gist. With our custom burger bar, we’ve got you. And Joe.”
Okay, we are listening. Sounds delicious. Who are these guys?
The Counter is a high-end casual dining restaurant chain in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan offering custom-topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu.
The Counter was launched into the public eye when Gayle King mentioned it on The Oprah Winfrey Show on February 24, 2006, it has also been listed as number 15 on Alan Richman’s The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.
At 45 units, The Counter is a mostly full-service, build-your-own burger concept.
Build your own burger? College students should love that. Isn’t this one of the most creative times of a person’s life?
Okay, it is time to see how the other half deliciously lives.
The Counter Introduces the Savory New Portobello Mushroom Burger
News provided by
May 04, 2022, 07:00 ET
Enjoy this Hearty Burger at The Counter for a Limited Time
SCOTTSDALE, Ariz., May 4, 2022 /PRNewswire/ — The Counter is taking layers of mouthwatering flavors to the next level with the new Portobello Mushroom Burger. For a limited time, guests can sink their teeth into this savory dish, while quenching their thirst with special beverage features that complement this satisfying meal. The Portobello Mushroom Burger is available now through July 31st.
Guests can now enjoy this limited time burger:
Portobello Mushroom Burger – All-natural juicy angus beef with baby spinach, tomatoes, marinated savory portobello mushroom, provolone cheese, and roasted red peppers, drizzled with a tangy balsamic fig glaze. Served on a multigrain bun with a side of garlic aioli and balsamic fig glaze.
Beverage choices abound for pairing with this hearty new burger, from a light and crisp glass of Chateau Ste. Michelle Chardonnay to a refreshing Blue Moon wheat beer brewed with Valencia orange peel. For Mule fans, The Counter is featuring the Stoli Trio at participating locations. Guests can select their favorite flavor combination with the Strawberry Mule, the Orange Peach Mule or the Tiki Tiki Mule made with Mango Puree.
“We’re thrilled to introduce this new limited time burger that is sure to satisfy our guests”, said Lindsay Seli, Director of Marketing at Kahala Brands™, parent company of The Counter. “The Portobello Mushroom Burger offers an abundance of flavor and texture while highlighting the quality of our all-natural angus beef.”
About The Counter
Founded in 2003, the mission of The Counter® was to challenge the traditional burger joint. The Counter® provides a fresh, unconventional approach to creating the ultimate burger, offering over a million possible burger combinations with a choice from 9 proteins, 12 distinct cheeses, 31 signature toppings, 20 unique sauces and 11 types of buns or fresh greens. The Counter® offers a full-service, casual dining experience in an inviting space with industrial décor and upbeat music. The Counter was acquired by Scottsdale, Arizona-based Kahala Brands one of the fastest growing franchising companies in the world with a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in 35 countries. For more information about The Counter®, visit www.TheCounter.com.
For more information about Kahala Brands, visit www.KahalaBrands.com
SOURCE The Counter
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OPENING PHOTO fcielitecompetitor.com, fciwomenswrestling2.com, femcompetitor.com, grapplingstars.com Andrea-Piacquadio-pexels.com-photo.
https://en.wikipedia.org/wiki/Fast_food_restaurant
https://en.wikipedia.org/wiki/Drive-in_theater
https://en.wikipedia.org/wiki/The_Counter
https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/
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