FCI Staff Writer Sacramento 
fcielitecompetitor.com, fciwomenswrestling2.com, femcompetitor.com, grapplingstars.com Los-Muertos-Crew-pexels.com
August 2, 2022,
Along with their mega million followers, virtually all of them seem to be associated with an important cause.
One that can affect thousands. Perhaps millions.
And change the world.
Social Media Influencers have that kind of power.
Emma Chamberlain is an American internet personality, specifically on YouTube.
She won the 2018 Streamy Award for Breakout Creator. In 2019, Time magazine included her on its Time 100 Next list, and its list of The 25 Most Influential People On The Internet, writing that “Chamberlain pioneered an approach to vlogging that shook up YouTube’s unofficial style guide.”
In April 2019, she launched her first weekly podcast series, Anything Goes, formerly known as Stupid Genius. Chamberlain subsequently won the award for “Best Podcaster” at the 12th Shorty Awards. She also has been an ambassador for Louis Vuitton since 2019 and Cartier since 2022.
Taylor Lorenz of The Atlantic wrote that Chamberlain was “the most talked about influencer in the world”. Time included her in its 2019 list of The 25 Most Influential People on the Internet.
Now that our friends is a lot of influence.
When we watch Emma, her humor and gregarious ways are addicting.
Charli D’Amelio is an American social media personality and dancer.
She was a competitive dancer for over 10 years before starting her social media career in 2019, when she started actively posting content on the video-sharing platform TikTok, where she began posting dance videos which started trending on the platform.
Charli quickly amassed a large following and subsequently became the most-followed creator on the platform.
She is the first person to earn both 50 million and 100 million followers on TikTok and was the second-highest earning TikTok personality in 2019 according to Forbes. She is often described as TikTok’s biggest star.
The list of bright and beautiful Social Media Influencers is surging.
And they are raking in millions.
The question we ask ourselves is, are they just doing this for fame and money? Just to have a good time and be worshipped?
They say not. What do you think?
You should check out this survey.
July 21, 2022,
Report: Wide Majority of Influencers/Creators Driven by Passion and Desire to Build Community, not Money
News provided by
Jul 21, 2022, 09:06 ET
MMI Agency shares results of its latest research, insights for brands and marketers
HOUSTON, July 21, 2022 /PRNewswire/ — Bucking the perception that most influencers/creators are in the marketing game for fame and fortune, 77% say they do so because they have a passion for their respective subject areas, and two-thirds (66%) want to build a community around shared interests, according to a new MMI Agency/Harris Poll survey. What’s more, nearly all of those polled (98%) say it’s important to work with brands that align with their values.
“While these findings may be surprising to some, the attitudes expressed align perfectly with what we find within our own influencer programs,” says Maggie Malek, CEO of MMI. “Out of passion, influencers want to be intimately involved with the brands they represent. They care deeply about the products and services they promote, and they’re willing to work hard to make sure any content they produce is relevant and compelling to their audiences.”
The poll also finds that the majority (59%) prefer the term “creators” to “influencers” expressing that the former term better encapsulates their role in the marketing process. According to one survey subject, “Influencer has some negative connotations and feels a little like you’re bragging. I feel that I create content more than I influence people.”
But there remains a large segment of respondents who stand by “influencer”: “It helps viewers understand that I am here to give suggestions and help people,” says one.
The study, conducted online by Harris Poll on behalf of MMI Agency in April 2022, polled 140 U.S. adults who are compensated in some form to post original content on social networks for a brand, platform or audience/community, and consider themselves an influencer or creator, with at least 5,000 followers or connections on a social network.
“The role of influencer marketing has grown to be a vital component of the marketer’s playbook,” says Malek. “We commissioned this research to gain new insights into how this tactic can be most effective, in order to provide unquestionable value to the brands we serve and their audiences.”
“Content creators and influencers can’t be bought by brands with misaligned values,” says John Gerzema, CEO of The Harris Poll: “Influencers are truly obsessed with the category they’re in, they are always in discovery mode and love to bring something fresh and unexpected to their followers. Six in ten (60%) say engagement with their followers and building a community is the most significant factor in their overall success. Marketers need to understand this passion. It’s what drives them.”
Other notable findings:
- Audience and content are paramount: Three-fifths (61%) of creators say brands should keep in mind their audience when partnering with them, and 57% say they should keep in mind the need for content to be authentic. Per one respondent: “The most important thing for influencers and creators is the relationship with their audience, so sponsorships or brand endorsements that threaten those relationships are potentially very damaging.”
- Money is secondary: Only 12% of respondents say revenue is the most significant factor in determining their success.
- More ‘influencers’ choose TikTok than ‘creators’: By a significant margin, 72% of those who consider themselves influencers are more likely to be on TikTok, versus 54% of creators.
- One-offs are as common as ambassadorships: Four in 10 (43%) say their average brand partnership is just a one-off campaign, while the same number (43%) say their brand partnerships are year-long or longer ambassador programs. Only 14% say they have permanent or indefinite partnerships with brands. However, more than two-thirds (68%) say brands will routinely engage with them again if the original one-off campaign proved successful. Brand partnerships provide a significant chunk of income for many: For nearly a third of creators (31%), brand partnerships make up 50% or more of their revenue.
- Out-of-pocket costs are taking a toll: Nearly two-thirds of creators (63%) say out-of-pocket costs such as photoshoots are a significant burden. And close to half (47%) say brands should keep these costs in mind when partnering with them.
- Half stumbled into the gig, and half sought it out: 52% of respondents say they purposely sought to become an influencer or creator with the aspiration to become popular; 48% say they accidentally became an influencer or creator, and are now taking advantage of the following they have.
“These findings can serve as a guide for brands and agencies as they interact with creators moving forward,” says Malek. “The core drivers of creators, revealed in this survey, confirms what we have found in our work: They are authentic and passionate. That’s why they are so effective and why we are so excited to be in this business.”
About MMI
MMI Agency is a modern brand lab where performance meets possibility. Our mission is to inspire action in an intelligent world by partnering with engaged clients; deploying human-first strategy; developing compelling creative; and conceptualizing iterative media plans and insightful communications programs. MMI is made up of 175 employees and is headquartered in Houston, Texas. Find out more at www.mmiagency.com, or follow us on Facebook, Twitter or LinkedIn.
About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. It is now part of Harris Insights & Analytics, a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. We work with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. For more information, visit our website or follow us on Twitter or LinkedIn.
Contact: Caitlin Jeansonne
MMI
713-929-6900
caitlin.jeansonne@mmiagency.com
SOURCE MMI Agency
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OPENING PHOTO fcielitecompetitor.com, fciwomenswrestling2.com, femcompetitor.com, grapplingstars.com Los-Muertos-Crew-pexels.com
https://en.wikipedia.org/wiki/Emma_Chamberlain
https://en.wikipedia.org/wiki/Charli_D%27Amelio
https://www.fciwomenswrestling2.com
https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/
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