FCI Staff Writer Sacramento 
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August 18, 2022,
Sometimes the games are just that good.
Other times they are better. Too exciting to miss a play. Especially when you are watching a game with a group of friends and one of them loves to talk.
Families around the country are extremely happy that it is NFL football season again.
Tradition abounds. Including screaming at the TV.
Depending upon where you live, September can be a very warm time of the season and while watching the game, enjoying some BBQ, hamburgers, hotdogs, sandwiches and other delicious cuisine, it sure would be nice to tie on a cold one.
Soft drink that is. We all have our favorites. What is yours?
One of our favorites is Zero Sugar Pepsi.
Pepsi Zero Sugar, is a zero-calorie, sugar-free, ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo.
In the Fall of 2016, PepsiCo renamed the drink Pepsi Zero Sugar from Pepsi Max. A new logo was introduced in 2020. In early 2010, Pepsi released a limited edition called “Pepsi Max Cease Fire.” It is Diet Pepsi Lime in the Pepsi Max formula,
Cool and refreshing. Pepsi is staying up with the times.
Pepsi sponsored the Super Bowl LI Halftime Show, naming it “The Pepsi Zero Sugar Super Bowl LI Halftime Show” with its headlining performer being American Singer-Songwriter Lady Gaga. This halftime show became the most watched Super Bowl Halftime Show in history.
Pepsi Max’s current slogan, as of the late 2010s in the US, is “Maximum taste. Zero calories.”
Now, while you are watching the game, wouldn’t it be great not to have to miss a play by walking to the kitchen to get your beverage. What if your beverage was kept cool in a television refrigerator?
What will they think of next?
PEPSI® GEARS UP FOR 2022 FOOTBALL SEASON WITH NEW PEPSI GAMETIME FRIDGE TV SO FANS NEVER MISS A MOMENT OF NFL ACTION
News provided by
PepsiCo Beverages North America
Aug 18, 2022, 09:00 ET
Brand Brings #BetterWithPepsi Campaign to the Gridiron with Football Watching-Themed Spots Featuring Pepsi Zero Sugar
PURCHASE, N.Y., Aug. 18, 2022 /PRNewswire/ — On the heels of renewing its nearly four-decade partnership with the NFL earlier this year, Pepsi is making sure fans everywhere know football watching is #BetterWithPepsi and can unapologetically enjoy their favorite fall pastime with an ice-cold Pepsi Zero Sugar.
The weekly at-home football watching experience is sacred for unapologetic fans across the country who face the agonizing proposition that if they leave their spot on the couch – even just for a moment – they could miss the biggest play of the day. This season, Pepsi is introducing the Pepsi Gametime Fridge TV, designed for dedicated fans who want to stay locked in on the gridiron drama without having to move a muscle.
Football watchers desperate for a fresh Pepsi, but unwilling to miss a single play, can enter to win the massive Pepsi Gametime Fridge TV with a cutting-edge 55″ 4K LED screen and 16-can beverage refrigerator to store ice-cold Pepsi products, including Pepsi Zero Sugar. With the click of a button, the TV screen gently glides from center to right via a seamless motorized system secured to the state-of-the-art wall-mounted refrigerator. Revealing a display of ice-cold Pepsi cans and surrounded by vibrant LED lights, the Pepsi Gametime Fridge TV ensures viewers can quickly grab another crisp, refreshing can of Pepsi without missing a single down. Drink up and cheer unapologetically with the Pepsi Gametime Fridge TV.
“As a longtime NFL partner, Pepsi has always looked for new and innovative ways to enhance the football watching experience. This season we couldn’t be more excited to bring fans the very first Pepsi Gametime Fridge TV,” said Todd Kaplan, Chief Marketing Officer – Pepsi. “We are excited to kick off this season with something that will truly enable fans everywhere to unapologetically enjoy a full day of football watching every weekend without having to miss any of the action when they want to grab another ice-cold Pepsi or Pepsi Zero Sugar.”
Pepsi is awarding the Pepsi Gametime Fridge TV to one lucky football watcher via national sweepstakes. To enter for the chance to win, fans can share who they’re looking forward to spending gamedays with this season on the Pepsi Twitter and Instagram with #GametimeFridgeTV and #PepsiSweepstakes. No Purch Nec. U.S. res. of 48 contiguous US & DC, 18+(19+ for AL/NE). Ends 8/20/22 11:59:59 pm ET. See Rules at https://bit.ly/3A2E7XO.
Highlighting Pepsi Zero Sugar, the brand is also running two new national television spots during NFL Kickoff next month merging the brand’s longstanding NFL partnership platform with the award-winning #BetterWithPepsi campaign. Celebrating football watchers who enjoy their gamedays with the ultimate pairing of Pepsi Zero Sugar and their favorite foods, the spots highlight fans getting lost in the moment taking a delicious bite of pizza and burgers with their ice-cold Pepsi Zero Sugar while watching at home with friends and out at a tailgate.
Throughout the NFL season, Pepsi will also unveil additional consumer engagement opportunities, digital and linear content, national and local fan-forward activations and much more. To make sure you’re up to date on the latest, be sure to follow @Pepsi on Twitter and Instagram.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
SOURCE PepsiCo Beverages North America
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