Kylie Cosmetics, She Knows What We Want Before We Do

October 30, 2022,

She creates something that virtually all teen girls love but didn’t know that they needed it yet.

What?

When it comes to Kylie Cosmetics that does appear to be true.

We guess we should have all seen it coming.

The insiders at econsultancy.com analyze, “Prior to setting up Kylie Cosmetics, she starred in the hit reality TV show Keeping Up with the Kardashians for nearly a decade of her childhood and teenage life. Kylie began to build an enviable following of dedicated fans on multiple social platforms.”

Okay, we get it.

This girl, as a teen, had already established her own brand before creating Kylie Cosmetics.

The team at screenrant.com add, “Kylie Cosmetics was launched in 2015, to bring lipsticks, lip liners, and more to customers. The first product for sale was a $29 lip kit, which sold out within moments of being released.”

That is not unusual. Virtually every product launch that we have read about which Kylie has been involved in sells out immediately.

Time for some basics.

Kylie Cosmetics is an American cosmetics company founded by Kylie Jenner. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics.

In 2018, Forbes Magazine reported the company was valued at $800 million, and in March 2019, valued the company at $900 million.

Coty, Inc. bought a 51% controlling stake in the company for $600 million in November 2019, valuing the company at approximately $1.2 billion.

Even by Kardashian standards, that’s a ton of financial muscle.

In 2014, Kylie Jenner and her mother Kris Jenner founded the company and partnered with Seed Beauty, a retail and product development company co-founded by siblings, John and Laura Nelson.

The first 15,000 lip kits were produced by Seed Beauty and funded by Kylie at a cost of $250,000 from her modeling earnings.

Not only an innovator, Kylie is a risk taker.

Kylie is known for making appearances at pop-up shops which are located inside Top Shops where she does meet and greets with fans. Pressing the flesh as the politicians say.

The shop locations are in Chicago, Los Angeles, New York, Las Vegas, Houston, Atlanta and Miami.

Our bright luminary has also enlisted the help of her siblings and mother. It truly has been a family affair.

Kylie has collaborated with several other celebrities on collections for Kylie Cosmetics. Some notable collaborations include Kim Kardashian, Khloe Kardashian, and Kourtney Kardashian. Most recently, Kylie collaborated with her mom, Kris Jenner.

In November 2016, Kylie announced the very first Kylie Cosmetics collaboration called Koko X Kylie, where she teamed up with her sister, Khloe Kardashian.

The company was renamed to Kylie Cosmetics in February of 2016 and production was increased to 500,000 kits.

By the end of 2016, the company’s total revenue was over $300 million.

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We now know how it started. What about the why?

Kylie has described her decision to use her former insecurity about her lip size as inspiration for her brand, saying it’s “one of the most authentic things I’ve done in my career”.

She is even willing to admit that she uses lip fillers.

There is another technical term for that. A euphemism. Isn’t there always?

Lip augmentation is a type of procedure that aims to increase lip fullness through enlargement using fillers such as hyaluronic acid, fat or implants.

The aim of lip augmentation is to provide an aesthetic, symmetric, and healthy appearance for the patient.

Naturally, the face is not perfectly symmetric, and if the asymmetry is too big, with lip augmentation, the asymmetry can be corrected.

Though we’re not sure who determines this, since beauty is in the eye of the beholder, some say the ideal upper and lower lip ratio is around 1:1.6, and this ratio is also achievable by lip augmentation.

Before you even think about diving in yourself, cosmetic surgery providers often advise their patients that many options now exist for improving the appearance of the lips.

Most practitioners also admit that successful lip augmentation is highly dependent on the skill of the provider, with that skill stemming from many years of experience injecting the lips of many types of patients.

Part of what drove Kylie in this direction was when she first starting appearing online viewers would dissect her looks so much that they would find flaws that she was never even aware of.

Time to turn to video.

https://www.youtube.com/watch?v=l_IZbsnstZY

Have to admit, we could watch Kylie promotional videos all day long. There is so much new going on. Always.

On July 15, 2021 relaunched with all new clean and vegan products.

Natural skin care uses topical creams and lotions made of ingredients available in nature.

Much of the recent literature reviews plant-derived ingredients, which may include herbs, roots, flowers and essential oils, but natural substances in skin care products include animal-derived products such as beeswax, and minerals.

Intriguing. And popular.

That is extremely good and challenging too.

In May 2016, Kylie Cosmetics changed the packaging of its Lip Kits due to complaints of theft.

Due to the easily recognizable packaging and high demand for the product at the time, some customers received empty boxes after having their products stolen in the mailing process.

Imagine that.

The original Kylie Lip Kit box was black with a white lip gloss drip design. In order to solve the theft issue, the boxes were changed to a basic black, and the recognizable lip gloss design was moved to the inside of the box.

As usual, Kylie will respond when called upon.

Her followers respond when called upon.

As of this October 4, 2022 writing, Kylie has 370 million followers on Instagram.

She has 6,985 posts. The girl is busy, busy.

This is, in part, why her new cosmetic launches sell out within minutes. Literally. No more left.

They go quick.

Even the video has over 5 million views.

Drum roll.

The day in the life of Kylie is over 68 million views. https://www.youtube.com/watch?v=HhM0BYCHL00

We understand the excitement.

We understand the great anticipation.

Why?