FCI Staff Writer Sacramento 
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December 4, 2022,
Have we seen it before?
Have you seen it before?
Maybe not the exact same film but the Online Influencer Mockumentary is a trail electronically blazed a long time ago.
Still, if done well, it still has a certain fascination.
Part of the reason is that major brands, paying major money, are still looking for influencers to sell their products.
As reported by ladybossblogger.com, “BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. They earn money when they successfully get people to purchase products from the company using their personal promo code.”
We like watching movies about them, as well as Influencers, who tend to have a larger audience.
If you need your influencer fix, you can always watch the Kardashians on Hulu along with The D’Amelio Show.
This newer offering on Netflix caught our eye.
The American Meme is a 2018 American documentary film that explores the lifestyle and trajectory of four social media influencers.
The film was directed, produced and written by Bert Marcus, and follows Paris Hilton, Emily Ratajkowski, DJ Khaled and Josh Ostrovsky as they work to create commercial brands out of their online presence.
The purchase was recorded as one of the most high-profile documentary acquisitions of 2018.
You see, we are not alone. There are other Influencer junkies out there.
The American Meme explores the online footprint and behind the scenes stories of four social media celebrities who have each utilized online platforms to gain followers and become ‘influencers’ in the digital age.
We can’t help but watch.
Now, it gets deep.
The documentary film raises the idea of modern alienation under capitalism and explores various diverse material on the likes of Paris Hilton, Josh Ostrovsky, Brittany Furlan and Kirill Bichutsky’s rise to fame, strategies to maintain influence in social media spaces and difficulties in maintaining this influence and the use of social media as a source of income.
We suppose that can be challenging.
Another film about an Influencer Junkie, that we loved, because we can relate, is Ingrid Goes West.
Ingrid Goes West is a 2017 American comedy drama film directed by Matt Spicer and written by Spicer and David Branson Smith.
The film stars Aubrey Plaza, Elizabeth Olsen, Billy Magnussen, Wyatt Russell, Pom Klementieff, and O’Shea Jackson Jr., and follows a young woman who moves to Los Angeles in an effort to befriend her Instagram idol.
We haven’t done that yet, but we’ve thought about it.
The film premiered in competition at the 2017 Sundance Film Festival, where it won the Waldo Salt Screenwriting Award. The film received positive reviews, with many praising the script, dark themes, humor, and performances.
Told you. Lots of Influencer junkies out there.
The final confrontation between the Influencer and her stalker is priceless.
So, this brings us to the point.
There is another Influencer film out there will a preposterous plot and yet, you know what, we’ve got to watch it.
Check it out.
The Story of Lexi, a 29-year-old Influencer Who Goes Missing from Her Home, Is a Perfect Blend of Horror and Thriller
News provided by
Nov 16, 2022, 10:21 ET
Shot over the pandemic, the film – available on Amazon Prime and Tubi – found a new audience during the Halloween season.
LOS ANGELES, Nov. 16, 2022 /PRNewswire/ — Lexi, a film shot over the pandemic, has been recognized as a perfect blend of horror and thriller that keeps its audience glued to see what happens next. The Blame the Dog Productions film starring Victoria Vertuga (Dexter), Thomas Hobson (That Girl Lay Lay, Ghosts of the Ozarks), and Susan Louise O’Connor (Euphoria, Orange is the New Black) is a story of a 29-year-old motivational influencer ‘Laughing Lexi’ who goes missing from her new home.
Many viewers have described the movie as captivating, intriguing, thrilling, and edgy – a highly recommended watch. Victoria Vertuga breathes life into the lead character as she journeys into this independent feature film. Victoria is also the director and the writer of the film.
“It was such a unique process to bring this film to life, both the writing and shooting of it. It’s very special to me because it allowed me to still create and do what I love during a really challenging time for all of us. I’m so excited it’s finally out there for everyone to see,” said Victoria.
The movie is available for viewers on Amazon Prime and Tubi. Lexi, a popular vlogger known to share her life’s details with her followers, had built a solid social media following. She was inspirational to a few because of her positive and happy demeanor. Her life takes a turn when she moves into her house and feels someone stalking her.
As days go by, she is seen looking for answers to strange things happening to her in her home and finding her all; Lexi can be seen becoming more frantic. Viewers are left asking some tough questions – what happened to Lexi? What made her disappear?
“We understand the horror audience. As horror movie fans ourselves we wanted to reach them where their attention is. With a well rounded digital marketing campaign including TikTok and Instagram Reels, we are overwhelmed with the response we see for Lexi,” said Louie La Vella, Marketing Director for Lexi.
Some of the recent reviews from the viewers,
“A movie that keeps you on the edge of your seat; you can feel the love Victoria puts into Lexi and the crafting of the character. Strongly Recommend.” 10/10
“I don’t usually care for found footage films, but this one quickly deviates from the typically recorded footage and into interviews and other types of coverage that, for me, make it a lot more entertaining. I really enjoyed watching it.’ 8/10
The media has called this film a must-watch, a genuine thrill ride perfect for Halloween!
To watch the trailer of the movie, please click here. [youtube.com/watch?v=flqOs8Da_t0 ]
For press inquiries, visual assets, or a full-length screener, please get in touch with Louie La Vella.
NOTES TO THE EDITOR
About Lexi
The film is the directorial debut of Victoria Vertuga. The film is a hybrid of a true crime mockumentary and a found footage horror that explores the themes of oversharing and images on social media, online bullying, and misogyny.
Media contact: Louie La Vella
Business Name: 105ive Films
Email: 348909@email4pr.com
Website: https://www.victoriavertuga.com/lexi
SOURCE Blame the Dog Productions
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