FCI Staff Writer Sacramento 
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April 21, 2023,
There was a time, on a Kardashian episode, Kendall Jenner rarely said a word.
Times have changed.
Given her accomplishments and strong business presence, when she speaks, global companies listen.
Desire to partner with her.
Factors that affect a corporate sponsor’s decision to select a celebrity endorser besides their global popularity could be varied and very secret.
Factors that affect consumer’s decisions to purchase the product being pitched by the celebrity are varied but trust is probably high upon the list.
In terms of living the good life, no make that the great life, no make that the perfect life, Kendall Jenner seems to have gotten that right.
So, when she pitches eye liner that can make a girl feel that she is sharing just a little of that perfect life, it’s easy to trust her since her own life is so spectacular.
The global cosmetic giant Este Lauder seems to think Kendall is believable and spectacular.
We think so too.
Add the words “very young” to those superlatives.
If you are young, given the power of what the Social Media can do for you, it is very possible that you too, one day, can have a strong internet presence.
Walking down memory lane, here is what Este Lauder had to say back in the day, “It’s not an overstatement to say that Kendall Jenner’s name precedes her: at just 19-years-old, fashion’s latest It Girl has practically grown up in the spotlight. But the past year has seen the tall, lithe brunette carve out her own path as one of the most in-demand models of the moment. From her runway debut on Marc Jacobs’ Fall 2014 runway, to walking the Chanel couture show this summer at the special request of designer Karl Lagerfeld, Jenner’s casting in a dozen key fashion shows, multiple magazine covers and editorials, and one very coveted Givenchy ad campaign are proof positive that her star is rising. Her 15 million-and-counting Instagram followers only serve to hammer that point home.
Jenner’s recent string of successes combine to make the next chapter in her life as a member of the Estée Lauder family that much more exciting—and who better to quiz the L.A.-born stunner on her whirlwind journey to beauty ambassadorship than backstage regular and fellow Estée Lauder spokesmodel, Joan Smalls. Here, Estée Stories sat in on the set of their forthcoming campaigns as Smalls and Jenner shared advice on walking the runway, the merits of a “good eye,” and tips on how to take the perfect selfie.”
Kendall is now a very mature 27 and going strong.
Every makeup selection needs a foundation.
Every makeup model needs one too.
Kendall is the daughter of Kris Jenner and Caitlyn Jenner, and rose to fame in the reality television earlier family show Keeping Up with the Kardashians.
For years they were on “E” entertainment television.
The show is now on Hulu TV.
Kendall began modeling at the age of 14.
After working in commercial print ad campaigns and photoshoots, she had breakout seasons in 2014 and 2015, walking the runways for high-fashion designers during the New York, Milan, and Paris fashion weeks.
Kendall has appeared in campaigns, editorials, and cover shoots for LOVE and various international Vogue editions, and is still a brand ambassador for Estée Lauder.
Kendall made her debut at No. 16 on Forbes magazine’s 2015 list of top-earning models, with an estimated annual income of US$4 million.
Just for modeling.
In 2017 our bright luminary was named the world’s highest-paid model by Forbes, ousting model Gisele Bündchen who had been leading the list since 2002.
Let’s talk business.
Kendall created two signature nail lacquers for the 2011 Nicole by OPI Kardashian Kolors nail polish line, for which the Jenner sisters eventually earned a combined US$100,000 in endorsement profit.
On March 16, 2012, the Jenner sisters were named Creative Directors of the Gillette Venus Gets Ready with Kendall & Kylie Jenner webisode series, which was originally aired on Gillette’s Facebook page.
In July 2013, the Jenner sisters formed a partnership with Pascal Mouawad’s Glamhouse to create the Metal Haven by Kendall & Kylie jewelry collection.
In February 2014, the Jenner sisters launched a shoe and handbag line under Steve Madden‘s Madden Girl line for Nordstrom.
If you thought keeping up with the Kardashians was challenging, keeping up with Kendall Jenner alone, is an adventure all in itself.
The adventure continues.
The Jenner sisters previewed The Kendall & Kylie Collection with PacSun on November 15, 2012.
The collection launched in February 2013. On February 3, 2015, the Jenner sisters confirmed Kendall + Kylie collaboration with Topshop, which they unveiled in November 2015 at the Chadstone Shopping Centre in Melbourne, Australia.
The collection launched in New York on February 8, 2016.
On April 27, 2016, the Jenner sisters previewed a summer swimwear collection,
Summer is coming so it’s never too early to get ready.
In watching the new Kardashian episodes on Hulu, Kendall made it clear she has other business ideas on the table. What are they?
We’ll all have to watch her Social Media and the Hulu production and keep up.
In terms of giving, Kendall set up an eBay account where she auctions old clothing to raise money for Children’s Hospital Los Angeles.
The Kardashian and Jenner sisters used eBay in this way to raise money for their charities in 2013.
Kendall joined her family in a charity yard sale on November 10, 2013. Proceeds from the sale were donation-matched and sent to Share Our Strength: No Kid Hungry and the Greater Los Angeles Fisher House Foundation.
Jenner and Kim Kardashian attended a Christmas Eve visit with the kids at Children’s Hospital Los Angeles on Tuesday December 24, 2013.
On her birthday in 2017, Kendall launched a birthday campaign and invited fans to donate $22 in honor of her turning 22 to Charity: Water, a non-profit organization bringing clean and safe drinking water to people in developing countries.
We can appreciate that.
Recent news updates post that Kendall is forming a partnership with the exclusive high-end jewelry company run by an innovative woman.
Meet Valerie Messika.
At messika.com they praise, “She is a true innovator and pioneer, having injected the age-old diamond with a new-found youthfulness and cool factor – and inspiring a whole new generation of clients to fall in love with diamonds. She remains the only businesswoman in France to head her own independent Jewelry Maison.”
Kendall sure knows how to pick them.
Well, that is your Kendall update for now, but given her passion for life and youthful brilliance, more Kendall updates are sure to come.
Very soon.
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https://www.esteelauder.com/kendall
https://en.wikipedia.org/wiki/Kendall_Jenner
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https://www.fcielitecompetitor.com/
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