Every Great Movement Needs A Face, Alicia Silverstone, Perfect Vegan Spokesperson
FCI Staff Writer Sacramento 
fcielitecompetitor.com, fciwomenswrestling2.com, femcompetitor.com, grapplingstars.com Shutterstock-Joe-Seer-photo-credit-Editorial-use
January 5, 2024,
Is it a movement?
If it is, is should be strongly followed by millions. Possibly all.
Some would call it a practice.
It is an idea. A great one. Whose time should have come long, long ago.
But life is about now and it has built a great awareness.
Globally.
What has?
Veganism.
Good for the earth and extremely good for human health.
Veganism is the practice of abstaining from the use of animal products, particularly in a person’s diet and an associated philosophy that rejects the commodity status of animals.
A person who follows the diet or philosophy is known as a vegan.
Let’s break it down a little because the vegan lifestyle is not complicated, but fairly complex.
Distinctions may be made between several categories of veganism.
Dietary vegans, also known as “strict vegetarians“, refrain from consuming meat, eggs, dairy products, and any other animal-derived substances.
An ethical vegan is someone who not only excludes animal products from their diet but also tries to avoid using animals, animal products, and animal-tested products when practical.
Another term is “environmental veganism“, which refers to the avoidance of animal products on the grounds that the industrial farming of animals is environmentally damaging and unsustainable.
Another motivation for veganism is concern about animal welfare.
See what we mean? Complex, but not complicated.
Now, any practice, movement or innovative and healthful idea should have a face to it. An ideal candidate to be the face of veganism is the beautiful sensational actress Alicia Silverstone.
Alicia Silverstone made her film debut in the thriller The Crush (1993), earning the 1994 MTV Movie Award for Best Breakthrough Performance, and gained further prominence as a teen idol when she appeared in the music videos for Aerosmith‘s songs “Cryin’, “Amazing” and “Crazy“. She went on to star as Cher Horowitz in the teen comedy film Clueless (1995), which earned her a multi-million dollar deal with Columbia Pictures.
In 1997, she starred in the superhero film Batman & Robin, playing Batgirl.
Our luminary received a Golden Globe nomination for Best Actress – Television Series Musical or Comedy for her role in the short-lived NBC series Miss Match (2003).
She has continued to act in film and television and on stage.
About being the face of veganism.
As a vegan, Alicia has endorsed PETA activities and published two cookbooks: The Kind Diet (2009) and The Kind Mama (2014).
In 2004, Silverstone was voted “Sexiest Female Vegetarian” by PETA.
She is a perfect spokesperson to bring global attention to veganism.
The vegan news is spreading.
Here is some more great news.
PR Newswire 100% of The Body Shop’s product formulations have been certified as Vegan by The Vegan Society
The Body Shop becomes the first global beauty brand with 100% vegan product formulations certified by The Vegan Society
News provided by
03 Jan, 2024, 05:31 IST
The “Yes! Another vegan” campaign recognises and takes ownership of the stereotypical reaction to a vegan announcement, the eyeroll
LONDON, Jan. 3, 2024 /PRNewswire/ — Millions of eyes will roll around the world today as The Body Shop announces that it has become the world’s first global beauty brand* to achieve 100% vegan product formulations across all ranges including skincare, body care, haircare, makeup and fragrance. The entire product formulations portfolio has been certified by the Vegan Society.** The trailblazing beauty retailer has achieved the ambitious target it set itself in 2021, when 60% of its products already carried the Vegan Society trademark.
The Body Shop was also the first beauty retailer to campaign against animal testing in cosmetics in 1989, with a fundamental belief that animals should not be harmed in the pursuit of beauty. While the fight continues for a worldwide ban on animal testing in cosmetics, for The Body Shop, a fully vegan product range is the next milestone in cruelty-free beauty.
The vegan cosmetics industry is predicted to grow with 6.31% compound annual growth rate between 2023-28 and reach $24 billion by 20281. With over one in ten young people saying that ‘vegan’ is an important factor in their health and beauty purchase decisions2, this move from The Body Shop also responds to growing customer demands.
The Vegan Society represents the global gold standard in vegan certification across multiple industries, providing a trusted trademark for The Body Shop products. The certification process is extremely thorough, with a meticulous assessment of every supplier and manufacturer of raw materials within the product catalogue. For The Body Shop, this meant over 4000 ingredients had to be validated for over 1000 products to carry the stamp.
Ian Bickley, Chief Executive Officer, The Body Shop says: “We did it! Every single product formulation from The Body Shop is now certified by The Vegan Society. We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”
Director of Business Development at The Vegan Society, Chantelle Adkins, comments: “Today we are extending a massive congratulations to The Body Shop for achieving 100% of their product formulations being vegan and certified with The Vegan Society’s Vegan Trademark. This has been a massive project for them and showcases their commitment and dedication to vegan beauty. We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry.”
The marketing campaign playfully leans into a common reaction when anyone mentions the V-word: the eyeroll.
*As of December 2023, The Vegan Society has named The Body Shop as the first global beauty brand to achieve 100% vegan product formulations, certified by The Vegan Society.
**As of December 2023, all of The Body Shop’s current product formulas have been certified by The Vegan Society. It is possible that old, discontinued formulations which have not been certified by The Vegan Society are still present in the market, as they are being sold through.
1Research and Markets, Global Vegan Cosmetics Market Outlook, 2028, (May 2023).
2 UK nationally representative sample of 18–24-year-olds taken on the 12.11.2023 YouGov GB Profiles dataset
For more information visit:
https://www.thebodyshop.com/en-gb/about-us/a/a00001
https://www.vegansociety.com/about-us
Video – https://mma.prnewswire.com/media/2307048/The_Body_Shop_1.mp4
Photo – https://mma.prnewswire.com/media/2307046/The_Body_shop_2.jpg
Logo – https://mma.prnewswire.com/media/2306473/The_Body_Shop_Logo.jpg
~ ~ ~
OPENING PHOTO Shutterstock-Joe-Seer-photo-credit-Editorial-use fcielitecompetitor.com, fciwomenswrestling2.com, femcompetitor.com, grapplingstars.com
PRESS RELEASE PHOTO – fcielitecompetitor.com, fciwomenswrestling2.com, femcompetitor.com, grapplingstars.com PR Newswire 100% of The Body Shop’s product formulations have been certified as Vegan by The Vegan Society
https://en.wikipedia.org/wiki/Veganism
https://en.wikipedia.org/wiki/Alicia_Silverstone
https://www.fciwomenswrestling2.com
https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/
Before using or consuming any product, please check with your physician first.
You must be logged in to post a comment.