After eating certain juicy foods, things get real simple.
You either wipe your hands (didn’t taste that good) or you lick your fingers (that was really good).
When teens eat at Buffalo Wild Wings you can see and hear fingers being licked around the room. It is that delicious.
Yes the kids are alright in part because they keep dining and have a good time at Buffalo Wild Wings.
As reported at Business Insider on October 12, 2017, “With 22% of upper-income teens’ spending dedicated to restaurants, the Gen Z or millennial diner is a valuable customer. Teen customers spent an average of $18.14 at the chain — a higher check than any other brand in teens’ top five.”
That sounds finger licking delicious.
Buffalo Wild Wings is an American casual dining restaurant and sports bar franchise located in the United States, Canada, India, Mexico, Oman, Panama, Philippines, Saudi Arabia, United Arab Emirates, and Vietnam which specializes in Buffalo wings and sauces.
As of June 2017, it had 1,238 locations (625 directly owned by the company, and 612 franchised locations) across all 50 U.S. states and the District of Columbia.
With those amount of locations, teens around the world are smiling.
As the company says regarding those over 18, we are in the business of wings, beer and sports.
What a perfect combination.
Okay team Buff. What is your story?
At their tasty site buffalowildwings.com they gregariously share, “The year was 1982. Jim Disbrow and Scott Lowery had recently moved to Ohio from Buffalo, New York. All was fine until one day when the two were craving wings. Not just ordinary wings, but authentic Buffalo, New York-style chicken wings. With none to be found nearby, Jim and Scott had two choices: road trip to New York, or open a wing joint close to home. Lucky for us, they chose the latter. Hence, the beginning of Buffalo Wild Wings & Weck, now Buffalo Wild Wings®, the welcoming neighborhood atmosphere with a front-row seat for every sports fan that offers 21 mouth-watering signature sauces and seasonings.”
We certainly are in. Love all of the college sports but especially college football on Saturdays. Get that cable or satellite TV fired up, have a number of games on display on split screens and bring on the wings.
You could of course hang out at the restaurant as well.
The first store had a strategic location on the Ohio State University campus.
This company is having such great success, now that we know a little bit about their history, how did these guys become so successful?
While they started out by serving just one style of hot wings, since then the menu has swelled to include 21 different sauces ranging from Thai Curry and Caribbean Jerk to the mouth-searing “Blazin’,” concocted with fiery ghost peppers. It also serves bar food classics like mozzarella sticks, quesadillas, and onion rings.
We find some insight at the informative site appropriately named eater.com. On November 29, 2017 they share some big news, “How many chicken wings does $2.9 billion buy? That’s the price roast beef sandwich-slinging fast-food brand Arby’s agreed to fork over to acquire casual dining chain Buffalo Wild Wings. The deal is the most recent in a recent slew of big restaurant mergers, from Burger King buying Popeyes to Panera snapping up Au Bon Pain.”
It is great to have some tasty wings while you hang out with the industry behemoths.
To have continued success it is important to learn from the past.
In the past during a tough period Buffalo Wild Wings did struggle.
When they released their 2017 earnings forecast the company cited the rising price of chicken wings as one of their biggest problems. At the time, they were paying an average of $2.16 per pound. Compare that to the previous year’s average of $1.72, and you can see how that would start to considerably cut into their bottom line.
As a result of that temporary but serious scare the Buff group is trying to stay ahead of the curve with innovation.
Once again we turn our attention to Business Insider for the latest scoop. “The revamped layout is intended to bring the chain “back to its roots as a great American sports bar,” the company said in a press release.
With Xbox and PlayStation consoles, as well as new cocktails and self-service beer on tap, the new design hints at what the sports bar of the future could look like. Instead of the old-school wings and beer, Buffalo Wild Wings looks toward a future where esports is on the rise and watching games is an interactive experience.”
Good food, beer, sports and now Xbox, PlayStation and esports. That is a much better combination than before.
A young audience will certainly love that. That love is reciprocal. At their website they speak to that.
In terms of giving back to the community they smile, “We recognize that needs can vary greatly from one community to another. That’s why we’ve created a program that allows each of our restaurants to help raise funds for organizations in their local community. With our Eat Wings, Raise Funds program, when you dine, we donate. Since its inception, Buffalo Wild Wings restaurants have donated more than $1 million to local organizations that assist youth and families in need, military families and disaster relief efforts.
Buffalo Wild Wings® believes that teamwork builds the foundation for a successful community and our goal is to help make your community the best place to live, work, play and dine. Home Team Advantage is a way for your team to earn funds to benefit your program, all season long! Let’s keep our community working and playing together.
Buffalo Wild Wings is dedicated to sharing our passion for developing people. This year we’ll donate $100,000 to the National Restaurant Association Educational Foundation to establish six scholarships for the hospitality industry. By 2017, we’ll have donated $285,000 and provide 36 Buffalo Wild Wings scholarships to help young adults achieve their career aspirations.”
We love their positive outlook and dedication to making the world a better place.
Especially for young people.
So the next time you walk into a Buffalo Wild Wings establishment and you see a sea of smiling faces licking their fingers, you’ll understand why.
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