If marketers could capture magic in a bottle it would be the formula to entice the massive teen discretionary income market to buy their products.
Girl, if it was only that easy. It isn’t.
Styles and teen desires are constantly changing but if you can catch it at the right time, your brand could be on fire.
Champion is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee.
Right now, they are hot. Teen red hot.
As printed in Time Magazine on April 16, 2019, “The century-old brand best known for basic gym attire is experiencing an unlikely revival. Champion is a benefactor of three swirling style trends that converged to create a teen and millennial fashion craze: Logo apparel is in vogue; throwback gear has returned; and streetwear—the casual style derived from skateboard and sports culture—is having a moment.”
Their parent company Hanes Brands Inc., the champion of selling traditional white under wear is absolutely enjoying the moment.
The company has had a decade of revenue growth fueled in part by the strength of Champion, its second-largest brand.
As a high school or college student, are you keenly interested in fashion? If you are, wouldn’t it be great to be able to get your pulse on what teens desire and how to design clothes that would fuel their fire?
And, all the while, get paid handsomely to do it?
LIM College hopes the above describes you and they want to partner with you.
Have you heard of them?
LIM College is a private college focused on the business of fashion in Midtown Manhattan.
This dynamic college offers undergraduate majors leading to a bachelor’s degree in International Business, Fashion Media, Fashion Merchandising, Visual Studies, Marketing and Management. Focused areas of study are available in fields including Digital Business Strategy, Cosmetics, Entrepreneurship, Event Planning, and Home Fashions. Associate degree programs are also offered.
Now are you getting more excited?
Let’s dress to the nines and walk over to their site and meet them.
At limcollege.edu they are very open about who they are and what they are trying to accomplish, with you in mind. “LIM College educates students for success in the global business of fashion and its many related industries. As a pioneer in experiential education, LIM College fosters a unique connection between real-world experience and academic study in business principles. Developing students’ creative and critical thinking, as well as leadership skills, an LIM College education empowers students to become accomplished professionals in a highly competitive, dynamic business environment as well as responsible citizens of a global society.”
Those are very lofty goals indeed and a profound statement about their incredible mission.
So why them? They smile and continue, “At LIM College, New York City is your campus. Positioned in the heart of Midtown Manhattan and on the Upper East Side, students are steps away from museums, fashion showrooms, Central Park and more.”
Talk about an ideal location.
How many Reality TV fashion shows have you seen that take place in or near Manhattan? Think about it. If you partner with LIM, you could be in the heart of it all.
One such TV show that captures the heart of fashion is E Entertainment’s Model Squad.
Here is the storyline.
Supermodels nowadays don’t just walk the catwalk; they’re everywhere and, of course, are staples of the New York nightlife and fashion scene.
As the hottest women in pop culture, models travel in packs. Beautiful girls always do, don’t they? We’ve all known this since high school.
In this series, viewers follow some supermodel friends who are the elite model squad, gracing covers of magazines, advertisements, high fashion designer runway shows, and even fighting for a chance to be a part of the Victoria’s Secret Fashion Show. Viewers follow these girls as they explore career, life and love in the Big Apple.
We watched the series and loved it.
Does that get you a little more excited about traveling to New York and being a part of that incredible fashion scene?
If so, here is a mind blowing offer for you in partnership with LIM College.
LIM College Offers High School Students the Chance to Study Fashion in New York City this Summer
Registration now open for one-week courses in Styling, Social Media, and more.
NEW YORK, March 5, 2019 /PRNewswire/ — LIM College, which is located in New York City and focused on the study of business and fashion, has announced that registration is now open for its Summer Fashion Lab program for high school and visiting college students.
LIM College’s Summer Fashion Lab is a pre-college program that gives students the opportunity to study fashion and live in New York City. One-week courses in subjects such as fashion buying, social media marketing, fashion illustration, trend forecasting, fashion photography — and more — are available.
New this year is a pre-program, hands-on workshop, The Fashion Show Experience, in which participants will learn about styling, event planning, and fashion show production, culminating in the production of their own live fashion show. It will be held June 24-28.
Other new courses include:
- Brand Yourself — learn how to create innovative content and become a fashion influencer
- Make-up, Perfume & More: The Beauty Biz — explore the latest trends in cosmetics, fragrance, and beauty products
- Fashion Media Challenge — take on “real-world” media projects, including creating a print ad for a fashion magazine and promoting video on Instagram
Hundreds of students are expected to enroll in 2019’s Summer Fashion Lab. Last year, young people came to LIM College from all around the globe — including from as far away as the United Arab Emirates and Hong Kong to as close by as Westchester and New Jersey.
Summer Fashion Lab will run for four weeks: July 8-12, 15-19, 22-26, and July 29-August 2. Tuition for non-credit courses is $200 per course, with discounts offered when registering for more than one class. Courses that offer one college elective credit are $350 each and eligible participants may earn a up to three credits over the course of the four weeks.
Housing is available in LIM College’s residence hall on Manhattan’s Upper East Side for $495 per week. The residence hall has staff on duty around the clock and features air-conditioned double and triple rooms with private bathrooms. Students who stay in the residence hall can also take part in activities such as New York City sightseeing tours and outings to Broadway shows.
About LIM College
Founded in 1939, LIM College educates students for success in the global business of fashion and its many related industries. As a pioneer in experiential education, LIM College fosters a unique connection between real-world experience and academic study in business principles, offering master’s, bachelor’s and associate degree programs. LIM College is located in four buildings in Manhattan — the nation’s fashion and business capital — giving students vast opportunities for hands-on experience and professional development. Alumni have gone on to excel at top companies, including Refinery 29, Harper’s Bazaar, Barneys New York, Chanel, and Neiman Marcus.
SOURCE LIM College
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