For an industry so globally impactful, one that women can’t seem to live without, the inner workings of the elite fashion world for most of us is a complete mystery.
An intriguing mystery.
A beautiful mystery, just like the sensuous women involved.
We buy their clothes and cosmetics yet only see the movers and shakers from a great distance.
We would love a closer look.
Where can we go for insight?
Dior and I is a 2014 documentary film written and directed by Frédéric Tcheng about designer Raf Simons‘ creative work for Christian Dior S.A.. It premiered at the Tribeca Film Festival on 17 April 2014 and had a wide release in the United States on 10 April 2015.
The documentary received positive reviews by critics. Going inside of the Fashion Industry is always so fascinating.
One team that was intrigued by the film project as well is rogerebert.com. They share, “It’s actually a wonder that Raf Simons agreed to be the subject of the documentary “Dior and I” in the first place.
“Dior and I” refers to the connection between the 47-year-old Simons and the late, master designer, which the film reveals through narrated segments from his 1956 memoir, “Christian Dior & I.” The parallels are many. Both men share a preference for the quiet company of a few trusted friends. Both ponder their outward persona versus their true selves. Both fret about dealing with the press.”
We as fans are happy when they do. It is practically the only glimpse of life behind the runway, fashion events and photo shoots that we’ll ever see.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”… Coco Chanel
In terms of the products that we love to buy, we can go by reviews, which are often planted, we can view what the manufacturers and retail distributors say about them, which is always laced with superlatives or we can look to another source for the real review.
Who are they?
Beauty Bloggers, Influencers, Vloggers and YouTubers.
A Beauty YouTuber, commonly referred to as a “beauty vlogger,” “beauty guru,” or “beauty influencer,” is a person who creates and post videos to YouTube about cosmetics, fashion, hair-styling, nail arts, and other beauty-related topics.
How crowded a space is it?
As of 2016, there were more than 5.3 million beauty videos on YouTube, and 86 percent of the top 200 beauty videos were made by beauty vloggers as opposed to beauty brands.
In the YouTube beauty world, there are more than 45,000 YouTube channels specializing in fashion and beauty-related content along with videos which include makeup tutorials, cosmetic skincare hauls, recommendations and more.
Each month, over 50 million people watch over 1.6 billion minutes of consumer-created fashion and beauty videos on YouTube.
So they are prolific. There must be a reason for that.
How do they make money and how much do they make?
Some beauty bloggers expand their career in the online beauty industry and earn an income by utilizing their channels as a way to branch out and utilize it for business purposes, also executed through collaborating with cosmetic and clothing brands to launch new products.
How strong is the attraction of Beauty Influencers to corporate fashion?
Ms. Linda Wells, the founding editor of Allure Magazine, was replaced by a younger editor who was seen as more tech savvy and more in touch with the online presence of beauty vloggers.
Michelle Lee, the former editor of Nylon and the current editor in chief of Allure, has said that although there was “animosity” towards beauty bloggers in the magazine world at first, she decided to utilize their voices instead.
Can’t beat ‘em, join ‘em philosophy.
This was a pivotal decision considering that Beauty Bloggers and Beauty Influencers have a much larger influence and salary than traditional beauty editors do in today’s online world.
Have you seen a Beauty YouTuber at work?
“Blessed is the influence of one true, loving human soul on another.”… George Eliot
Beauty YouTubers adopt a casual, friendly tone as they implement a face-to-face approach in their videos, featuring the vlogger seated in front of and speaking to the camera, creating the impression their viewers are sitting across from them.
Very friendly and cozy.
The medium does not require much in the way of expensive equipment or technological proficiency compared to traditional media. The most basic videos require only a computer with a webcam, an Internet connection, and basic editing software.
Part of their global appeal and increasing audience is due to the attention they are receiving from myriads of media outlets.
The fun fashion site stylecaster.com shares, “Audience reach is everything in business today, and no one knows that more than social media influencers. Bloggers and vloggers have decided to take their passions and turn them into tangible products. From skin care and makeup to hair care and subscription services, these beauty mavens know best and have decided to work tirelessly to create quality products that they want to share with their massive amounts of followers and viewers.”
One such beauty influencer that is standing out in a beautiful crowd is Canada’s Jamie Paige.
Jamie takes an informative yet very relaxed approach on all beauty and makeup subjects.
The informative team at mediakix.com adds, “Her recognizable lip pout has been recently featured on NYX in-store displays and her clean beauty routine is praised by her highly engaged fan base. Paige knows her stuff when it comes to the isle of Sephora, and will be your go-to for honest product reviews before you rack up the bill of your shopping cart.”
Product reviews. Makes perfect sense. Honest ones can be very valuable. Jamie really takes her subscribers into consideration for every video and post she publishes.
You should check her out: https://www.youtube.com/channel/UCzqyss12CyV4jZtrhpksF4Q
The world of the Beauty Influencers is a relaxed yet very crowded one.
It continues to evolve.
Given the connection they are making with a global everyday audience their futures seem bright and beautiful.
That our friends, is the inside scoop.
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Opening photo www.diorandimovie.com photo via New York Times