It looks like a mall.
It sounds like a mall.
When you walk around, it feels like a mall, but…
Please don’t call it a mall. Okay? Don’t say the “M” word.
Due in part to the massive exodus to shopping online, in recent years retail stores and the malls that house them, are closing down one after another.
Sadly, as reported by www.businessinsider.com on July 7, 2018, “Retail complexes all over the US are being clobbered by store closures sweeping the country. In 2017, more than 6,400 stores closed and another 3,600 are expected to shutter in 2018. According to a report done by Credit Suisse, this will result in 20% to 25% of malls closing in the next five years.”
One of the newest retail store closings sent shockwaves across the industry.
Around the fashion world.
On October 29, 2019, Oklahoma News announced, “As part of its restructuring after filing for bankruptcy last month, Forever 21 will close 200 stores, leaving the fast-fashion chain with a smaller footprint to help it emerge from Chapter 11.”
Here is another industry take.
There is great news on the horizon.
The informative news and information source travelandleisure.com smiles, “Don’t call it a mall. The new American Dream epicenter, opening Oct. 25 in East Rutherford, NJ, is more than what many have dubbed a “mega-mall.” It’s a destination of style, entertainment, and gastronomy just seven miles from NYC and a short ride from Teterboro Airport.”
Look. We would never call it a mall. We wouldn’t dream of it. Thanks for the reminder though.
Entertainment and retail complex.
Never, never say mall. Okay. Got it.
Yet, amid the so called retail mall apocalypse there is recent news, complete with a drumline that appears to not only be bucking the trend but enthusiastically thumbing its nose up at it.
This special group has not stopped dreaming big. Huge.
“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe”… Gail Devers
They have arrived. We are so thankful. The world is very thankful.
The dream come true has over 500 stores. The first of 4 opening stages occurred on October 25, 2019, with the other 3 opening stages scheduled for later in 2019 and early 2020.
The 3-million-square-foot complex is massive enough to hold a full 16 acres of rides.
Makes you want to visit, right?
The team at loving-newyork.com sure hopes that you do. They entice, “16 years, 3 developers and $5 billion after the project was first announced, we’ve almost made it! Triple Five Group, who also own the famous Mall of America in Minnesota, has created yet another mega-mall project in the United States: The American Dream. In fact, calling the American Dream a mall is an understatement. The American Dream complex is much more than just a mall. Besides hundreds of shops, you will also find an unbelievable number of entertainment facilities here. As a matter of fact, the complex is almost split evenly amongst shopping and entertainment.”
They used the word mall but very carefully saying that it is more than just a mall.
In what ways? Why don’t we visit the source of all of this excitement, the developers themselves?
At americandream.com they self-describe their dream, “An inclusive, diverse community welcoming guests from around the block and around the world. We are an international hub with a global hug with entertainment experiences beyond compare. Come Dream with us, and live the American Dream!”
That is what we want. Entertainment experiences beyond compare. Unique and life defining.
There’s more. Much more. So much more.
They add, “The Shredder, The Shellraiser and Nickelodeon’s Skyline Scream, come to life when the Western Hemisphere’s largest indoor theme park opens on October 25th. The park features over 35 rides, rollercoasters and attractions for families and thrill-seekers, both young and young at heart. SpongeBob, Dora The Explorer, and all your Nickelodeon BFFs are waiting to welcome you. Enjoy miles of smiles, jaw-dropping moments, gallons of slime and live entertainment on the Nickelodeon Slime Stage.”
Have you ever desired to go snow skiing in the heart of the summer? You can. Every at this dream world if you want to play hooky or just pretend that you are. Listen in:
“Ski and snowboard 365 days a year at North America’s only indoor real-snow park. Big SNOW is big fun for the entire family – from bunny hill beginners to black diamond experts, and everyone in between. Private lessons, coaching and kid’s camps are only a few of many activities available. Big SNOW will also feature The Shops at Big SNOW, a retail environment that is truly experiential, as well as day passes and rental options.”
Who can resist?
March 2020 will mark the debut of over 350 unparalleled shopping experiences, from internationally renowned luxury houses famed for the most exciting runways in the world, Hermès, Dolce & Gabbana, Saint Laurent and Moncler, to iconic American specialty retailers Saks Fifth Avenue and Tiffany & Co., plus the world’s largest fast-fashion favorites, Zara, H&M, Uniqlo and Primark, who bring the style from the catwalk to the sidewalk, along with unexpected emerging designers, art galleries and more.
Also featured will be over 100 carefully curated dining destinations. What type?
Pick your choice. Truly.
They’ll range from casual and cool to memorable experiences from the world’s most celebrated chefs.
Think about it. Imagine relaxing and dining on some of the finest cuisines from some of the world’s top chefs and you enjoy them all in one place. Indoors where it is nice and warm or put on your sweater or coat and sit inside of a winter wonderland while you nourish.
Again your choice.
“Never give up on what you really want to do. The person with big dreams is more powerful than the one with all the facts.”… H. Jackson Brown, Jr.
American Dream has hit a triple. Betted big on the dream trifecta.
Fun. Food. Fantasy.
Never have three “Fs” looked so good together on a dream report card.
We’re reporting on them because they certainly have created excitement inside of our walls.
Even though the retail industry has undergone some recent challenges, people will always need clothes that wonderfully adorn, food that deliciously satisfies and fulfilling fun that allows them to escape a challenging modern world.
The American Dream is alive and well.
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OPENING PHOTO fcielitecompetitor.com, fciwomenswrestling2.com articles, americandream.com-photo-via New York Post