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As Beyonce’s Star Continues To Rise, Partnerships Grow

She rose to fame in the late 1990s as the lead singer of Destiny’s Child, one of the best-selling girl groups of all time and her star has been rising and bursting with excitement ever since.

Beyoncé is one of the world’s best-selling music artists, having sold over 100 million records worldwide.

Beyoncé is the most nominated woman in the Grammy Award history (70), with a total of 24 wins.

“God makes stars. I just produce them.”… Samuel Goldwyn

She always seems to be in the good and fascinating news and there is more sensational news about her.

Naturally, everyone wants to partner with her and share some of her stardust.

Adidas And Beyoncé Launch The adidas x IVY PARK Collection

FIRST LAUNCH UNDER THIS GLOBAL PARTNERSHIP REVEALS GENDER-NEUTRAL APPAREL AND A GLIMPSE INTO WHAT FUTURE PERFORMANCE WEAR CAN BE

NEW YORK, Dec. 19, 2019 /PRNewswire/ — Following the announcement of their industry-shifting global partnership in the spring of 2019, adidas and Beyoncé proudly introduce the first adidas x IVY PARK collection, available in stores and online January 18, 2020.

Beyoncé, one of the most celebrated visionaries of our time, has united with adidas, to design a collection that combines fashion and storytelling in an unprecedented way. This unique relationship champions the values of inclusivity, community and diversity and will take consumers on an unconventional journey starting with this capsule collection for Spring ’20. The partnership respects Beyoncé’s ownership of IVY PARK, and continues her journey as one of the first black women to be the sole owner of an athleisure brand.

“It is a dream come true to re-launch IVY PARK as the sole owner,” said Beyoncé. “My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.

The collection’s color palette boasts the vivid colors of solar orange and maroon with cream that makes a statement as bold as the wearer. Styles illustrate a work ethic as relentless and innovative as that of its creator. Items are multi-purpose with layers built into several pieces that equip the wearer with the tools they need to be creative and get their work done, whether on the field, or on the street. Utilitarian jumpsuit, cargo pants and hoodie and cycling shorts reinforce the attitude. Asymmetry is seen in a dress and coat, and harness detailing appears throughout the collection, whether as straps on a sports bra, bag or backpack.

Complemented by four footwear styles, adidas x IVY PARK reinterprets iconic adidas classics with statement colors and a fresh design approach.

“adidas is the creator’s brand and has always championed the creative mindset,” said Torben Schumacher, General Manager adidas Originals and Style.  “With Beyoncé we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we’ve done before and create something entirely new. The first adidas x IVY PARK collection unites the vision of Beyoncé with adidas’ expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection.”

Historically, adidas has paved the way in collaborating with artists to bring their vision of design and style to life.  Beyoncé’s proven ability to tell a story and entice the consumer to follow her to unchartered territories is best-in-class. With this specific collaboration, the brand pushes boundaries and explores unexpected lanes in partnering with one of the most impactful storytellers of the 21st century.

The collection is available starting January 18, 2020 online @adidas.com and in select stores. Items are currently available in sizes XS – XL.  Prices range from $25 for accessories to $250 for outerwear.

Note to editors:

About adidas
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs 57,000 people across the globe and generated sales of around € 22 billion in 2018.

About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010.  With offices in Los Angeles and New York City, the company houses departments in music, film, video, live performances and concert production, management, business development, marketing, digital, creative, philanthropy, and publicity.  Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the film Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), and the Emmy®-nominated Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performance at the Coachella Valley Music & Arts Festival in 2018. Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018), and co-produced the ON THE RUN TOUR (2014) and ON THE RUN II (2018).

SOURCE Parkwood Entertainment

Related Links

http://www.parkwood-ent.com

Beyoncé And Sony/ATV Music Publishing Sign Global Agreement

NEW YORK, Jan. 21, 2020 /PRNewswire/ — Beyoncé and Sony/ATV Music Publishing today announced a global agreement covering the music icon’s entire song catalog, including seminal hits from her start with Destiny’s Child, through her unparalleled collection of solo works written throughout her career.

“I am excited for what’s to come with my continued partnership with Jon Platt in his new leadership role at Sony/ATV,” said Beyoncé. “Jon’s the executive who understands the creative mindset and continues to be both an advocate and protector. It has been an honor working with Jon from the start of my career.”

Sony/ATV Chairman and CEO Jon Platt said: “Beyond all of her well-deserved accolades and accomplishments, Beyoncé is simply one of the most driven and impactful talents I know.  I’ve had the privilege of making incredible music with her throughout her career and she continues to set the bar for creative expression in all forms.  Beyoncé inspires generations with her songs and I am honored to reunite with her at Sony/ATV.”

Beyoncé is the most critically-acclaimed music artist of her generation.  With a fearless focus on feminism, advocacy and empowerment, Beyoncé has revolutionized the global entertainment industry with singular, culture-shifting albums such as Lemonade and Homecoming.  In 2013, with the surprise release of her eponymous visual album, Beyoncé disrupted the music industry’s standard, ultimately impacting the timing of album releases from Tuesdays to Fridays.

Her many career highlights include 23 Grammy Awards, 22 Billboard No. 1 hits, 26 MTV Video Music Awards and 9 American Music Awards, a Peabody Award, among countless prestigious honors.  Additionally, Beyoncé stands as the most-awarded artist at the BET Awards and Soul Train Music Awards.  Celebrated for her inventive approach to live performance and video, she has also made an indelible impact beyond music to include fashion, film, entrepreneurship and the world of philanthropy.

With a prolific output of songs spanning nearly two decades, Beyoncé consistently dominates the world’s music charts, making her one of the best-selling music artists of all time with more than 100 million records sold.  She has written or co-written major hits across multiple genres that include No. 1 songs such as Crazy In Love (ft. JAY-Z), Irreplaceable, Independent Women and Single Ladies (Put A Ring On It), as well as Top 10 hits Baby Boy, Formation and Survivor, among many others.

Throughout her career, she has recorded with superstar artists including Ed Sheeran, Drake, Lady Gaga, Kanye West, Nicki Minaj, Missy Elliott and Kendrick Lamar, to name a few. In addition, Beyoncé became the first African-American woman and the second woman ever to take home the ASCAP Pop ‘Songwriter of the Year’ Award for her work with Destiny’s Child.

SOURCE Sony/ATV

Related Links

Opening photo fcielitecompetitor.com, fciwomenswrestling2.com femcompetitor.com photo-via-Showbiz-Cheat-Sheet

https://www.sonyatv.com

https://www.brainyquote.com/topics/stars-quotes 

https://en.wikipedia.org/wiki/Beyonc%C3%A9 

 

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