At Home Today? Häagen-Dazs, Great Taste, Brand New Flavors articles, articles, haagen-dazs- photo credit

March 21, 2020,

Do you really need to read a review about how great Haagen Dazs ice cream tastes?

In past times, probably not. You are the reviewer yourself. So are we, given how much Haagen Dazs ice cream we have consumed over the years.

Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in Brooklyn Heights, New York, in 1961.

Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976.

The business now has franchises throughout the United States and many other countries around the world including Japan, the United Kingdom, Australia, India, China, Lebanon, New Zealand, Peru, and Brazil.

The company also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato. articles, articles, haagen-dazs- photo credit

At their home, Haagen Dazs shares, “For more than 50 years, our passion for crafting the perfect flavors and creamiest textures using only the finest ingredients is what has set the Häagen-Dazs® brand apart. We’ve never wavered on the principles that made us who we are from the very beginning. Today, the Häagen-Dazs® brand continues to transform the finest ingredients into extraordinary experiences bite by bite. The Häagen-Dazs® brand brings perfectly balanced flavors and true indulgence to a new line with the launch of frozen yogurt.”

Once a company gets bought out by another, it does raise questions in terms of quality, ingredients and price.

On December 11, 2019, this news sent shock waves through ice cream lovers around the world.

At they reported, “Nestlé is selling its U.S. ice cream business in a deal valued at $4 billion that would create the world’s largest ice cream market.

The Swiss company announced Wednesday that it plans to hand over control to Froneri, a joint venture Nestlé created in 2016 with PAI Partners to manage Nestlé’s European ice cream business in 20 countries.”

Nestlé’s ice cream products include Dreyer’s, Häagen-Dazs, Outshine, Skinny Cow, Edy’s and Drumstick. Very sweet.

It is not the first time Haagen Dazs has been sold.

The Pillsbury Company bought Häagen-Dazs in 1983.

In 1999, Pillsbury and Nestlé merged their U.S. and Canadian ice cream operations into a joint venture called Ice Cream Partners.

Please keep up. articles, articles, haagen-dazs- photo credit

General Mills, in turn, bought Pillsbury in 2001 and seceded its interest in the joint venture.

That same year, Nestlé exercised its contractual right to buy out General Mills’ interest in Ice Cream Partners, which included the right to a 99-year license for the Häagen-Dazs brand, until 2100. Since then, pursuant to that license, the Dreyer’s subsidiary of Nestlé has produced and marketed Häagen-Dazs products in the United States and Canada.

“What makes me happy is just curling up in with my mom in her bed and watching a marathon of ‘CSI’ and ‘Grey’s Anatomy’ episodes with pints of ice cream.”…Taylor Swift

In terms of taste, there have been changes.

In 2016, Häagen-Dazs® began phasing out GMO ingredients from its products and set a goal to transition out all GMO ingredients from every flavor.

Today, flavors made with no GMO ingredients include vanilla, vanilla bean, strawberry, rum raisin, chocolate, chocolate chip, pineapple coconut, coffee, chocolate and chocolate peanut butter.

For clarification, what is GMO.

A genetically modified organism (GMO) is any organism whose genetic material has been altered using genetic engineering techniques.

So if you’ve noticed a mild taste difference over the years, this is probably part of the reason.

Still, the great minds at Haagen Dazs continue to create new and exciting flavors.

Here is the inside scoop.

Häagen-Dazs® Announces Limited Edition Ruby Cacao Collection in Stores and Shops articles, articles, haagen-dazs- photo credit

The brand new products feature the unique berry taste of the ruby cacao bean, deliciously complemented by extraordinary ice cream.

OAKLAND, Calif., Jan. 23, 2020 /PRNewswire/ — The Häagen-Dazs brand is bringing an intense new taste and color experience to its premium ice cream for a limited time. Consumers can look for Ruby Cacao Crackle TRIO CRISPY LAYERS and Ruby Cacao Ice Cream Bars in stores nationwide, while Häagen-Dazs Shops will offer ruby cacao sundaes, dipped bars and cones. The Häagen-Dazs ruby cacao collection is the first line of ruby cacao ice cream products in the U.S.

Like grapes for fine wines, cacao beans are influenced by the environment in which they grow. Ruby cacao beans can be found in Ecuador, Brazil and Ivory Coast. From there, the ruby hue and flavor are released during the bean’s unique fermentation process. After dark, milk and white chocolate, the ruby cacao bean is the most extraordinary discovery in 80 years.

“The Häagen-Dazs brand encourages consumers to indulge in the finest, and the ruby cacao collection is an extraordinary new experience for people to try,” said Rachel Jaiven, Häagen-Dazs Brand Manager. “The flavor is fresh, fruity and smooth with an aftertaste of berry and a hint of cacao. The brand has expertly paired ruby’s unique, delicious taste profile and intriguing color with decadent Häagen-Dazs ice cream, offering consumers a variety of ways to experience this exceptional innovation.”

The Häagen-Dazs ruby cacao bean products include:

  • Ruby Cacao Crackle Pistachio Sweet Cream TRIO CRISPY LAYERS: Crispy ruby cacao layers complement creamy layers of Häagen-Dazs pistachio and sweet cream ice cream to deliver a unique texture and flavor combination ($5.49 for 14 oz. container)
  • Ruby Cacao Ice Cream Bars: Sweet cream ice cream dipped in a rich ruby cacao coating with berry fruity notes ($4.49 for one box of three bars)

The Häagen-Dazs ruby cacao collection is making its way to freezer aisles nationwide now and will only be available through September. In addition, starting February 1 Häagen-Dazs Shops locations will offer delicious and eye-catching ruby cacao sundaes, dipped bars and cones. Visit to find the nearest location.

Visit for more information on our new ruby cacao collection.

OAKLAND, Calif., March 5, 2020 /PRNewswire/ — The Häagen-Dazs® brand is unveiling HEAVEN, a new light ice cream collection. HEAVEN delivers the same indulgent experience Häagen-Dazs ice cream fans have come to love, but with the added satisfaction of fewer calories. HEAVEN has one-third fewer calories, twenty-five percent less total sugar per serving than regular ice cream, and uses the finest ingredients to craft all the flavor of classic Häagen-Dazs ice cream. Additionally, this delicious light ice cream proudly features ultra-filtered milk, half the fat of regular ice cream, no artificial sweeteners, and no GMO ingredients, making this amazing innovation a truly heavenly option for consumers.

Capturing the brand’s signature creamy texture and rich taste, the HEAVEN collection features four light and luxurious ice cream flavors, including:

  • Chocolate Sea Salt Caramel: Dreamy chocolate light ice cream swirled with a ribbon of decadent sea salt caramel
  • Strawberry Waffle Cone: The sweet taste of strawberry light ice cream dappled with strawberries and crunchy pieces of chocolate covered waffle cone
  • Peanut Butter Chip: Vanilla light ice cream with a swirl of creamy peanut butter and the satisfying crunch of chocolate chips
  • Cold Brew Espresso Chip: Coffee light ice cream with a burst of chocolate espresso chips

“The Häagen-Dazs brand is dedicated to creating perfect moments for all consumers to indulge, which is why we were inspired to create HEAVEN. This collection offers lower calorie options, while still satisfying a sweet tooth with the deliciously rich flavor you’d expect from a Häagen-Dazs product,” said Meredith Saxe, Häagen-Dazs Brand Manager. “These flavors were thoughtfully crafted with the finest ingredients to continue delivering the iconic creamy texture and perfect flavors you expect from the Häagen-Dazs brand.”

HEAVEN is available now at local retailers nationwide with an SRP of $5.49. All flavors are available in 14 oz. containers with 230 calories or less per serving.

Follow @HaagenDazs_US on Instagram, Twitter and Facebook or visit to learn more about HEAVEN and other new Häagen-Dazs innovations including the Limited Edition Ruby Cacao Collection and additions to its renowned Spirits line.

Häagen-Dazs® was founded by Reuben Mattus in 1960 on a passion for transforming simple flavors and the finest ingredients possible into an extraordinary ice cream experience. True to tradition, the original super-premium brand is committed to using only the finest ingredients in crafting the world’s finest ice cream. Today, the HÄAGEN-DAZS brand offers ice cream, non-dairy frozen dessert, sorbet and bars in more than 65 flavors available around the globe. For more information, please visit You can also check out the latest updates at, on Instagram or Twitter (@HaagenDazs_US).

The HÄAGEN-DAZS® trademark is used under license. ©HDIP, Inc.

SOURCE Häagen-Dazs