July 6, 2020,
Choosing what hotel you’d like to stay at during a pandemic provides you with many more and less viable choices at the same time.
Some hotels will offer you a steep discounted rate due to the decrease in travel.
Other hotels cannot offer you anything since they are not open.
It can be a little confusing. The key is to do your research and a great starting place is the American Hotel & Lodging Association.
The American Hotel and Lodging Association (AHLA) is an industry trade group with thousands of members including hotel brands, owners, management companies, Real Estate Investment Trusts (REITs), independent hotels, bed and breakfasts, state hotel associations and industry partners and suppliers.
Its role at various times has included the publication of hotel directories, market research, support of standardization efforts, public or political advocacy for the interests of hotel owners and the establishment or promotion of training programs and facilities for hotel personnel.
Good to know. Every industry needs someone to speak for them. AHLA is happy to speak to the public.
So how are things progressing during the pandemic?
As reported by boston.com/travel, “According to a survey commissioned by the American Hotel & Lodging Association, 44 percent of Americans are planning an overnight vacation in 2020 and 68 percent say they’re likely to stay in a hotel.”
Those statistics are better than we thought. There’s more. Not all of the news is good. As you might expect during a global pandemic, most of it isn’t.
The team at hospitalitynet.org add, “As a result of the sharp drop in travel demand from COVID-19, state and local tax revenue from hotel operations will drop by $16.8 billion in 2020, according to a new report by Oxford Economics released today by the American Hotel & Lodging Association (AHLA).”
That really hurts. You begin to wonder how can government agencies continue to fund services if they don’t have a substantial tax base?
The local group at oregonlive.com related, “The American Hotel and Lodging Association, a trade association for the industry, estimates that Oregon’s state and local governments will lose more than $170 million in tax revenue this year due to the decline in hotel operations and occupancy.”
The article goes on to print that Oregon hotels were charging one-third less per night in mid-June and occupancy rates across the state were down by nearly half compared to the same time last year, according to data from STR, a research company that tracks the hotel industry.
Too, the recovery has been especially slow in Portland. Hotel revenue was down 88% compared to last year for the week of June 14-20, according to STR data.
Now that people appear to be willing to take a few more risks and travel more, one hotel chain is trying to get their attention with a powerful incentive.
Choice Privileges Announces Stay Twice, Earn A Free Night Promotion To Welcome Guests Returning To Travel This Summer
Choice Hotels’ Loyalty Members Can Earn a Free Future Night at Over 1,000 Hotels.
ROCKVILLE, Md., June 11, 2020 /PRNewswire/ — Choice Privileges, the award-winning loyalty program from Choice Hotels International, Inc. (NYSE: CHH), is offering a Stay Twice, Earn A Free Night promotion for members, designed to make the return to travel even more rewarding as people start to hit the road again. Choice Privileges members who book two separate qualifying stays at participating hotels – and check-in between June 10 and Sept. 7 – will earn enough points for a future free night that can be redeemed at over 1,000 hotels in Choice’s family of brands worldwide. There is no limit to the number of points guests can earn toward free nights.
“As many of our loyal Choice Privileges members return to travel, it’s important to us that we’re providing meaningful perks and benefits that welcome them back and show our appreciation for their business,” said Jamie Russo, vice president, loyalty programs and customer engagement, Choice Hotels. “Whether they’re headed for a relaxing vacation, or to reconnect with family and friends, we want guests to know that Choice Hotels is there. We hope our Stay Twice, Earn A Free Night promotion will serve as an added reward for our more than 45 million members while also helping them to stretch their travel budgets.”
To participate in Stay Twice, Earn A Free Night, Choice Privileges members must register for the promotion before check-out, and book their travel on ChoiceHotels.com, the Choice Hotels mobile app or by calling 800.4CHOICE. Additional details on the promotion and redemption can be found at www.choicehotels.com/deals/free-night.
Choice Privileges also recently announced a series of enhancements that help provide members with the flexibility to use their benefits as soon as they are ready to travel. Updates include reducing the number of nights required to earn elite status; pausing the expiration of loyalty points until Dec. 31; and initiating upgrades, extensions and bonuses for current elite members.
Choice Hotels’ Commitment to Clean initiative and flexible cancellation policies are designed to help give guests added peace of mind when booking a Choice-branded hotel. Commitment to Clean is Choice Hotels’ holistic approach to supplying franchisees and their employees with the tools needed to help hotels achieve superior levels of cleanliness and address health and safety concerns associated with the COVID-19 pandemic. The initiative enhances existing best practice guidance for deep cleaning, disinfecting, hygiene and social distancing.
For more information or to enroll in Choice Privileges, visit www.choicehotels.com/choice-privileges.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing over 590,000 rooms, in over 40 countries and territories as of March 31, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
© 2020 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
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