August 12, 2020,
If something is smelling so good, baking in the kitchen with aroma filling the house magically with cake perfume, it must be from Betty Crocker.
The ultimate comfort food.
For those of us who grew up with her, what a tastefully soothing memory she provides.
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes.
A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging.
What a rich, tasteful history.
The character was developed in 1920 as a way to give a personalized response to consumer product questions.
The name Betty was selected because it was viewed as a cheery, all-American name. In fact, in fact in 1928 it was the second most popular name for a girl. The greatest number of babies were given the name in 1930 with 38,234 occurrences.
We love the name.
It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director.
Described as an American cultural icon, the image of Betty Crocker has endured several generations, adapting to changing social, political and economic currents.
Even during our pandemic times, the demand for Betty Crocker cake mix is soaring.
According to The Wall Street Journal, “Packaged-food companies are striving to keep grocery shelves stocked during the coronavirus pandemic as consumers continue to eat more meals at home. Disruptions in the supply chain have made it hard for manufacturers such as Minneapolis-based General Mills to replenish stores with Progresso soups and Betty Crocker cake mixes, despite its factories operating at capacity.”
We certainly love our Betty Crocker cakes. She has been a wonderful hostess.
To accomplish their goal of meeting demand General Mills will boost the number of partners by as much as 20% on top of the 200 it had before the pandemic. It was reported on July 1, 2020 that their cake mix sales were up 16 percent over the last quarter.
You should check out their website for some very creative baking ideas.
At her home bettycrocker.com she reminds us, “Since 1921 when Betty Crocker began answering questions about baking by letter, she’s been working to teach people to cook. From letters and radio to cookbooks and television to the establishment of BettyCrocker.com, her aim has stayed true. Home cooks have come to rely on Betty for her helpfulness, trustworthiness and quality. From cooking fundamentals to clever shortcuts made possible thanks to her dependable products, Betty continues to inspire home cooks across the world.”
Betty Croker inspiration abounds. People love Betty from all walks of life. We’ve briefly shared our love for Betty and now we have a visiting female writer who shares her memories about Betty Crocker.
Noelle C. Nelson, Ph.D. is an internationally respected psychologist, author and seminar leader. She believes that we can accomplish great things, whether in business, at work or at home, when we connect with the value in ourselves and in others.
Dr. Nelson holds advanced degrees in clinical psychology from the United States International University (M.S., Ph.D.) and sociology degrees from the University of California at Los Angeles (B.A.) and the Sorbonne, Paris (Maitrise, Doctorat 3eme Cycle). She is a member of the National Honor Society of Psychology, the American Society of Trial Consultants and the American Psychological Association.
Here is her loving memories regarding Betty.
What Would Betty Crocker Do?
Some of you may remember who Betty Crocker was. For those of you who don’t, Betty Crocker was a fictional character, created in the 1920s to give a friendly face to cooking and baking products. She was a cultural icon right through the mid-90s. To many over the decades, she represented kindness and goodness personified.
A dear friend of mine’s dad was an exec with General Mills, which owned the Betty Crocker name and likeness. He had a company portrait of “Ms. Crocker” on his home office wall. Whenever one of his children would act up or say something deemed inappropriate, their mother would ask: “What would Betty Crocker do?” The errant child knew immediately what that meant. Betty Crocker certainly wouldn’t say or do whatever misbehavior the child exhibited. It was a surprisingly effective disciplining technique that my friend has never forgotten.
To this day, when she’s in a quandary about something, my friend will ask herself: “What would Betty Crocker do?” and she knows right away what would be the appropriate, usually moral, high road to take.
You may have your own version of Betty Crocker (fictional or otherwise), the name matters not. What matters is that you have a ready example for yourself of how you would like to behave.
One of the most critical things such a “moral high road” person can teach us, is how to use our words to help, not to hurt.
You may think you can only hurt someone by name-calling, and certainly, attaching nasty labels to people is hurtful: “you’re bad, stupid, lazy.” What we too often ignore, is how criticism–not just name-calling–can be more hurtful than helpful. To say to someone “You’re doing that wrong,” “You never help with the dishes,” “You’re always late,” may be accurate statements, but they may not be helpful.
Before you open your mouth to criticize, think first. What do you want to achieve? Do you want that “wrong” thing done differently? Instead of criticizing, suggest, graciously: “Did you want some help with that? I may know a way that’s easier.” If they say “no,” leave it be. Do you want help with the dishes? Ask for it, nicely! “Would you help me please with the dishes?” If you want someone to show up on time, ask for it (nicely!) in a way that’s more truthful: “I worry when I don’t see you at the time we agreed on. Can you text me or something if you’re running late?”
Yes, you may need to have a full-on conversation with the person about failure to help, or chronic lateness, but for that, you’ll want to engage in a proper discussion using good communication skills, which are beyond the scope of this post.
For now, simply ask yourself “What would Betty Crocker do?” and see how far you can get with a small dose of graciousness, of simply being nice.
Noelle C. Nelson, Ph.D., is a clinical psychologist, consultant, popular speaker in the U.S. and abroad, and author of over a dozen best-selling books. Dr. Nelson focuses on how we can all enjoy happy, fulfilling lives while accomplishing great things in love, at home and at work, as we appreciate ourselves, our world and all others. She is the author of “Happy Healthy… Dead: Why What You Think You Know About Aging Is Wrong and How To Get It Right” (MindLab Publishing). You Matter. You Count. You Are Important. Visit http://www.noellenelson.com,
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