Soup like your grandmother used to make it was the best in the world.
Soup like your mother used to make it was the next best thing in the world.
Soup sold today is making the world a better place in part because of how it is sold and how healthy it has become even if your grandmother and mom are not making it.
Previously our only other options for healthy soup, apart from mom and Dear Gran, was in a can filled with salt. It was better than nothing but it wasn’t that great for our bodies.
Now that we are decades deep into the vegan movement, soup has gotten a whole lot healthier and, no offense mom, maybe even a little tastier with more variety.
Here are some of the major players in the global canned soup market. They are: Kraft Heinz, Nestle, Nissin Foods, Premier Foods, General Mills, House Foods Group, NK Hurst Company, Kroger, Campbell Soup and Baxters Food Group.
They have become much wiser in making their canned soups much healthier and we are all happy for that.
How well are they doing? Let’s view one example.
On December 22, 2018, according to modernreaders.com, “According to Zacks, analysts expect that Campbell Soup will report full-year sales of $9.76 billion for the current financial year, with estimates ranging from $9.12 billion to $10.06 billion. For the next year, analysts expect that the company will report sales of $10.00 billion, with estimates ranging from $9.75 billion to $10.18 billion. Zacks Investment Research’s sales averages are an average based on a survey of sell-side research firms that follow Campbell Soup.”
That our friends is a lot of soup.
“Soup is a lot like a family. Each ingredient enhances the others; each batch has its own characteristics; and it needs time to simmer to reach full flavor.”… Marge Kennedy
Virtually every day is a good day for soup, especially in the winter. It takes just one bowl of soup to make a meal. For those of us who are single, we really love that. It’s the perfect way to easily incorporate healthy eating into your life. It is so simple to prepare.
The vegan side of things is in full bloom as well.
Serious vegans don’t eat fish, or cheese, or eggs, or any other food product that derives from animals, including beef stock and fish, so we’re told.
Most of the time.
Even with those restrictions as reported at abc.net.au, plant-based dining has been on the rise.
The demand is clearly there.
So searching for a great vegan soup is actually pretty easy. There are so many out there. One that does seem to stand out is one female owned company with a stupendous Girl Power name.
Flex your feminine muscles and take a sip of Soupergirl Soup.
Something smells good at their site thesoupergirl.com and we like what’s cooking. They share who they are and what they are about. “Soupergirl is Sara Polon, a former stand up comedian turned soup-maker. After reading Michael Pollan’s book, The Omnivore’s Dilemma, Sara decided to get involved in the local food movement. She thought about being a farmer, but she can’t even keep her house plants alive.
Soupermom is Marilyn Polon. She’s a home-taught master in the kitchen. She raised the Polon kids on natural, freshly cooked and delicious food. Soupermom, aka the Chief Anxiety Officer, and Soupergirl teamed up to bring locally inspired, nutritious, and delicious soup to the hungry citizens of Washington, DC, and beyond. Most recently, they were featured on ABC’s Shark Tank!”
Super. We like the scent of this.
So they were on Shark Tank, the investment television series. So what happened?
The informative team at forward.com on November 7, 2018 shares, “In October, the founders of Soupergirl appeared on reality show Shark Tank to pitch their product to an audience of millions. Watching oneself on the small screen as Polon did this week was a “surreal experience.” And while Polon didn’t get the funding from the Sharks that she had hoped for, she says she is more than alright with that.”
She sure is and she is still making some delicious soup. We saw the episode and knew they would not give up. They did need to tinker with their business model from the financial side and we sense they heeded the advice from the Sharks who collectively seemed to feel the same.
Maybe if we keep knocking at her door we might get some soup. For now, we would like to hear a little more about their vision.
They continue, “Our food system is broken. We’re trying to fix it. Soupergirl believes in real, responsible food. We support our local farming community. We compost. We treat our staff respectfully and ask the same of our vendors. We cook healthfully and our soups are plant based.
What does this long and growing list of endeavors mean? The planet wins. The consumer wins. The community wins. The farmers win. The laborers win. That’s a lot of winning. As we grow, we believe we can inspire even bigger changes. One spoonful at a time.”
Sounds like a winning formula all around. This clearly speaks to their values.
What are their values? “We can tell you, in clear conscience, that our soups are very healthy. They are chock full of fresh, local veggies, grains, beans, and other wholesome goodness. We go very light on the salt so you can season the soup as you please. But please don’t let the whole “healthful” thing scare you. The soups are really healthy, but we don’t think you’ll notice.
Sure, you can find “fresh” soup at certain stores around the area. But check out the ingredient lists of these soups – malodextrin, autolyzed yeast extract, corn syrup solids, and my favorite – xantham gum. What exactly is xantham gum? And guar gum? Isn’t Guar an extreme metal band? Did they invent gum? Is it chewy? Why is it in my soup? Our rule is simple – if you can’t pronounce something on the ingredient list, it should not be in the soup.”
There again is that sense of humor. We can all use that. Soup and humor. What a combination.
These super ladies prepare soup the way it was meant to be made. Made from scratch and cooked slowly with love. Homemade with fresh and seasonal ingredients.
We shouldn’t be surprised.
Isn’t that the way that our grandmothers and mothers made it?
Of course it is.
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OPENING PHOTO thesoupergirl.com photo credit via Jewish Food Experience