Brown Rice, Risoni, Leads To Impressive Thrive Market, articles, bruce mars photo credit

Do we really need to have an alternative to rice?


Brown rice.

Especially since eating white rice, we’re told, turns to sugar in our system. We grudgingly adapted to the alternative of brown rice which is supposed to be very healthy.

White rice has both the bran and germ removed, leaving only the endosperm, which makes it virtually void of any real nutrition.

In our opinion it absolutely tastes better with Sushi than brown rice ever will. So we just eat it on special occasions.

According to the informative source, “Science has even shown a potential connection between a diet high in white rice and an increased risk of Type 2 diabetes, metabolic syndrome, and cardiovascular disease.

Though white rice is enriched, it’s still missing the added benefits that brown rice has including protein, fiber, potassium, selenium, choline, phosphorus, and magnesium.

The higher amounts of fiber in brown rice will also work to keep you fuller longer, potentially making you consume less calories over time. It also improves the good gut bacteria of your microbiome.”

That is quite a bit. Big difference.

In addition brown rice has almost 4 times as much of the mineral magnesium compared to white, which is important for healthy bones and teeth., articles, Trista Chen photo credit

You also receive an astounding 88% of your daily requirements of manganese from brown rice, a mineral involved in collagen production.

So when we read about Risoni being promoted as an alternative to rice, all inclusive, it raised a question.


We thought brown rice should be nutritious enough.

Students of the earth. It’s time to explore Risoni.

It seems to also go by the name of Orzo.

Orzo is a form of short-cut pasta, shaped like a large grain of rice.

At they expand, “Risoni (pronounced ree-soh-nee) looks like large grains of rice but is actually a type of pasta. It’s also known as risi (which is Italian for rice) or pasta a riso, and is sometimes referred to as orzo, although this tends to be slightly larger.

Like most dried pasta, risoni is made from a mixture of durum flour, semolina and water, which is kneaded into a dough before being rolled flat and shaped. The result is a creamy coloured, oval-shaped pasta with distinctive pointed ends.”

Okay. We now feel enlightened. Even emboldened. To say what?

Risoni ain’t gonna replace brown rice.

Not today.

Not tomorrow.

We doubt in our lifetime.

However, one day we will try some.

In our exploration of Risoni we did come across a team that sells it and we are very impressed with them.

Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products at reduced costs. It was founded by Nick Green, Gunnar Lovelace, Kate Mulling, and Sasha Siddhartha.

By 2016 they had raised $141 million across three rounds of funding following their launch in November 2014. For every paid Thrive Market membership, a free membership is donated to a family in need in the United States.

For every paid Thrive Market membership, a membership is donated to a military veteran, public school teacher, or a low-income family in need in the U.S. through the Thrive Gives program.

During 2016, Thrive Market noted that they had given away more than 350,000 memberships.

That is incredibly impressive.

Thrive Market was launched in November 2014 to address the geographical and monetary challenges that bar communities from healthy food.

Mr. Lovelace grew up on an organic farm in Ojai, California and saw firsthand the power of group buying as a way to both make healthy food affordable and build a strong sense of community

Thrive Market has two fulfillment centers from which distribution is made, one at Batesville, Indiana, and another at Tahoe Reno Industrial Center near Reno, Nevada.

They advertise delivery to 85% of the United States within two days.

With that respected background, we would love to visit their home.

Sitting comfortably we read in on their philosophy. “We used to know where our food came from and what was in it. Somewhere along the way, that got lost. But grocery shopping doesn’t need to be a to-do list or a research project. And it shouldn’t be an ethical dilemma or a budget-breaker either.

We started Thrive Market because we knew what food could be: made of real ingredients, kind to the environment, reasonably priced, catered to our needs, and delicious. Thrive Market is what food used to be, the food we’d been looking for all along. Picked by values, priced without unnecessary layers, and delivered to you for free.

We make products easy to find. We tag everything from nut-free to certified vegan, all the way to women-owned and carbon neutral, so you can find what matters to you first.

We do not carry any food products on Thrive Market with known GMO ingredients. Period.”, articles, photo credit

Makes perfect sense.

So what is GMO?

A genetically modified organism (GMO) is any organism whose genetic material has been altered using genetic engineering techniques. The exact definition of a genetically modified organism and what constitutes genetic engineering varies, with the most common being an organism altered in a way that “does not occur naturally by mating and/or natural recombination“.

Hmm. Right out of a Sci-Fi movie and yet, we suspect most of the human population in the Western World are eating GMOs.

More than 70% of processed foods found in retail stores and restaurants contain ingredients derived from GE corn, soybeans, canola, and cotton. In addition, half the sugar used in food products comes from GM sugar beets.

We are extremely happy that the movement towards producing and consuming naturally grown foods without processing is exploding.

It is a group that most of us should be members of.

Thrive Market shares more about their membership. “Your membership does more than just save you money. It also gives a membership to someone who needs it. And if that person in need doesn’t have a smartphone or an address, we partner with hundreds of hunger organizations, food banks and non-profits to make sure they get the products crucial to getting by, like diapers, tampons, and good food.”

Good things come out of exploration.

When we read that headline about Risoni replacing rice, we sensed that was simply corporate marketing and still feel that way, thus we didn’t say which company promoted that superlative.

Along the way of our exploration, we found a team of committed people who truly are creating and delivering something very special that not only improves the health of their customers, it also helps the spirit of their members and those who benefit from those memberships to thrive.

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Opening  photo bruce mars photo credit