FCI Staff Writer Sacramento 
fcielitecompetitor.com, fciwomenswrestling2.com articles, renpure.com photo credit
Defined categories, in today’s world, often need sub-categories.
In the beauty world, which so many of us are fascinated by, it is filled with categories and subcategories.
You have Beauty Influencers who can also be sub-categorized as YouTubers, Beauty Vloggers, Beauty Bloggers and Instagram Stars, for starters.
You see, it is all a matter of semantics. What is semantics?
Semantics is the linguistic and philosophical study of meaning, in language.
It defines and refines.
As an example, “destination” and “last stop” technically mean the same thing, but students of semantics analyze their subtle shades of meaning.
Final Destination and Last Stop are more closely aligned.
As the beauty industry more closely aligns itself with plant-based product lines, it raises a question for some of us.
How does plant based differ from vegan? Aren’t they one in the same?
Not necessarily.
We love the explanation found at the informative site eatbychloe.com. Please place your fork back down on the table and listen in as they first speak to a diet that is plant-based. “A commitment to eating a diet that focuses around whole, plant foods. However, plant-based eating isn’t just about the addition of whole, plant foods such as fruits, veggies, legumes, grains, nuts and seeds, but also the elimination of ALL animal products including meat, fish, eggs, dairy, gelatin and other animal byproducts from one’s diet.”
Okay, so far so good. We think we get it.
Now they clarify the difference between Vegan and Plant-Based. “Veganism is a philosophy deeply devoted to animal rights, and being a vegan (n.) is a lifestyle choice that involves diets, politics and ethics. Vegans (n.) not only eliminate animal products from their diet, but from all aspects of their lives.”
So by that definition, which we think is an exceptional one, if you eat plant based foods but wear a fur coat and leather pants, even to the hottest dance club once a month, you may be a plant-based culinary consumer but you are not a vegan.
If you eat French fries and don’t wear animal clothing, you may be a vegan but you are not eating plant based potatoes but, instead French Fries, which are far from their original form.
Salad is plant based. It is essentially at its original form. All you add is the dressing.
Maybe walnuts too. Which is plant based.
So we say all of that because we became a little excited about the popular cosmetics company Renpure’s plant based beauty line.
Now that we understand what plant based means, we have become curious about this health oriented beauty brand.
Who are they?
Renpure is a family owned beauty products company that ethically manufactures all of its products.
Each of the ingredients used in their products is sourced responsibly and sustainably
The company’s products are sulfate-free, paraben-free, and gluten-free, as well as safe to use on chemically treated and colored hair. The ingredients they use are 100% USDA Certified Organic, and no chemicals are used in any of the products.
Some of the major retailers that carry their line is Amazon, Target and Ulta.
With that foundation, we want to be responsible and visit their home. At renpure.com they speak to their purpose, “We’ve been making plant-based beauty products since day one. We believe that anything a chemical can do a plant can do better…but first, it has to work. We’re constantly evolving our formulas to be gentle with carefully sourced ingredients without sacrificing performance or affordability. All of our hair and body care is free from sulfates, parabens, dyes, gluten, phthalates, propylene glycol and bad vibes.”
That sounds like a true commitment to their core values.
They use gentle, plant-based cleansers with carefully chosen ingredients to create nourishing, safe formulas for all of their hair and body care products.
We love the creative names of their offerings.
Please put on your thinking caps. Here are some of the names. Tea Tree and Lemon Sage, Coconut and Vitamin E, Detoxifying Charcoal, Whipped Coconut and Peony, Cucumber and Aloe are just a few of their babies.
How are they becoming involved in the community? That is where you really walk the walk.
They continue, “We believe in giving back to our community. Our partnership with the Salvation Army provides homeless shelters with much needed personal care items. The ability to feel clean, take a shower and wash your hair is a basic need we need to feel dignified. We’re committed to providing over 80,000 personal care items in 2018, and will give more in the event of a natural disaster or crisis like the hurricanes that rocked our nation in 2017. As we grow our business, we believe it is our responsibility to grow our community impact in stride.”
Good for them.
They are a company that is growing in popularity in a very crowded beauty space.
Who has provided them with some of the muscle to power their way through?
Their parent company is Marc Anthony Cosmetics Ltd.
Marc Anthony Cosmetics Ltd. is an established beauty company which creates high quality, professional hair care products branded as Marc Anthony True Professional®, sold in major food, drug and mass retailers worldwide.
It is not easy to be a beauty partner of Marc Anthony.
They confirm at marcanthony.com, “Marc Anthony Salons are where each product passes or fails; the epicenter for True Professional® R&D. The international team of hair stylists put each product through its paces before it goes to retail shelves for consumers. We stand behind our brands because we use them in our salons each and every day. That’s the Marc Anthony True Professional® difference. Salon created – Salon Approved.”
Apparently Renpure passed the test with flying natural colors.
The parent company is happy to express their story as well. “Created over 20 years ago by World Hair Styling Champion Marc Anthony to deliver premium quality True Professional products worldwide. Today the Marc Anthony Professional Styling Team continues the mission of innovation, trends and the guarantee that each product must deliver superior results to be worthy of the seal – Salon Created-Salon Approved.”
Our hair is starting to grow, only surpassed by our excitement.
We’ve heard that Renpure will never skimp on their ingredients, and will always listen to their customers.
Though they are not completely vegan, they truly can enhance your glowing lifestyle.
After visiting with them here, don’t you think it is time you became a customer?
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https://eatbychloe.com/2015/06/plant-based-vs-vegan/
https://www.vocabulary.com/dictionary/semantics
https://eatbychloe.com/2015/06/plant-based-vs-vegan/
http://www.renpure.com/our-story/
https://spoonuniversity.com/healthier/the-cruelty-free-hair-care-brand-you-need
https://www.linkedin.com/company/marc-anthony-cosmetics-inc
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