Editorial Page

Simple Mills, Clean, Nutritious Foods For A Better Life.

Clean, nutritious foods for a better life – it’s that simple.

Keep it simple.

We are told that so often when things have been or could get complicated.

Typically that old adage is sound advice for relationships between family, friends and work associates but it can also apply to many facets of life including food.

Like natural foods.

Natural foods and all natural foods are widely used terms in food labeling and marketing with a variety of definitions, most of which are vague and possibly a little deceptive.

The term is often assumed to imply foods that are not processed and whose ingredients are all natural products, in the chemist’s sense of that term, thus conveying an appeal to nature. But the lack of standards in most jurisdictions means that the term assures nothing.

In some countries, the term “natural” is defined and enforced.

In others, such as the United States, it is not enforced.

What is natural to you may not be natural to me.

We can’t say enough how when writing stories on vegan foods, many lists include French Fries.

Really?

Yes, at their core they are potatoes but when you add in the grease and preservatives, we’re not sure that they are vegan anymore.

When you think about it, our global food manufacturing should be simple but in an industrial world filled with billions of hungry stomachs and tastes, can it really be?

Kept simple that is.

Some bright and innovative people think so.

fcielitecompetitor.com, fciwomenswrestling2.com articles, simplemills.com photo credit via Chicago Tribune

Ms. Katlin Smith, the founder of Simple Mills company seems to think so and given the success of her natural foods products, complete with simple and tasty ingredients posted on the product box, her legion of customers think so too.

What caught our eye was the sight of her brownies. They looked so good. But then again, all brownies look really good, even when they are filled with sugar.

Her brownies are not.

Filled with sugar that is.

They are made with almond flower and other simple and healthy ingredients.

It is consistent with their motto. Clean, nutritious foods for a better life.

You see, it’s that simple.

We would like to hear her story found at simplemills.com, “Simple Mills enriches lives and bodies through simple, delicious, real foods. We strive to make healthful choices easy by offering food that tastes great in the moment and nourishes your body for the long-term.

We believe if you don’t recognize an ingredient, your body won’t either, so we handpick ours with purpose – only including things that nourish you. Nothing artificial, ever.

We’re here to positively impact the way food is made, because we believe good health enables greater, passion-filled lives.”

Very impressive. Impressively tasty thoughts. We love it.

Though very young as a teen, Katlin’s health appeared to mimic that of a much older person and fortunately she diagnosed what was causing the problem.

Eating processed foods.

Does a brownie really need to have 25 different ingredients on the label, many of which you cannot pronounce, let alone understand.

Katlin didn’t think so.

She speaks to her beginning and transition into a healthier eating lifestyle with Forbes Magazine. “I started the company about five years ago. I had recently cleaned up my diet. I had had joint pain for years so I figured I’ll give it a try and see what happens. And sure enough, my joint pain went away. It struck me that our food has such a big impact on the way we feel and what we’re able to do on a daily basis. Once I realized this, I couldn’t let it go.”

Good for her.

Good for us too.

Now, so many of us have memories of our family members and relatives making brownies with their own unique style. To us, it was like eating a small chocolate cake only better because of the slightly hardened crust edges which made for great chewing.

The deeper and richer the chocolate, the better.

“You can’t go wrong with relatively simple comfort food. It’s also about ease. Some cook to impress. I cook for people to enjoy the food.”… Al Roker

So when we read about the ingredients found in Simple Mills brownies, it makes us want to sit around a kitchen island as we laugh and share stories and watch Katlin do her thing.

Come with us and sit around the island and hear recent news about her wonderful brownies.

fcielitecompetitor.com, fciwomenswrestling2.com articles, simplemills.com photo credit

ANAHEIM, Calif., March 5, 2019 /PRNewswire/ — Brownies may be the ultimate comfort food (who can forget the pleasures of after-school brownies and milk?), but clean-food versions that taste like the ones Mom used to make have been MIA. Now Simple Mills Almond Flour Brownie Mix delivers the taste and texture that make a brownie a brownie with just eight simple ingredients, up to 25% less sugar than other brands*, and nothing artificial. Rejoice!

Unlike most brownie mixes where cane sugar is the #1 ingredient and the sugar content can be as high as an eye-popping 16 grams, the Simple Mills mix:

  • Puts nutrient-rich almond flour front and center as the lead ingredient
  • Uses organic coconut sugar that’s natural, unrefined and sustainable, too
  • Rounds out the eight-ingredient list with chocolate chips, Dutch cocoa powder, tapioca starch, arrowroot, sea salt and baking soda
  • Contains only 9 grams of sugar per serving

Simple Mills’ moist, flavorful, eat-clean “present” to brownie lovers everywhere is also free of gluten, grain, soy, corn, dairy, GMOs, gums, emulsifiers, preservatives, and made-in-the-lab ingredients like the sodium acid pyrophosphate found in other brownie products.  Just add butter or oil, water and eggs, and bake. Your sweet tooth (and your body!) will thank you.

Simple Mills’ Almond Flour Brownie Mix will be available from Amazon and www.simplemills.com this month and at Whole Foods, Target and Raley’s later in the year for $7.99 (MSRP) – enough to make 16 brownies. It joins an expanding lineup of Simple Mills better-for-you snack products that include the #1 baking mixes and crackers in the natural channel.

The Brownie Mix debuts at Natural Products Expo West this week in Booths 5323 (Main Hall), N304 and S43. For more information, visit www.simplemills.com or follow the company on Facebook (www.facebook.com/SimpleMills), Twitter (twitter.com/simplemills), Instagram (instagram.com/simplemills) or Pinterest (www.pinterest.com/simplemills/).

*Based on leading natural brownie brands – SPINS Natural Data 52 weeks ending 12/31

Brandon Kazimer, 847-946-6448, brandon@jillschmidtpr.com

SOURCE Simple Mills

Related Links

http://www.simplemills.com

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Opening photo fcielitecompetitor.com, fciwomenswrestling2.com articles, simplemills.com photo credit via Tech In Chicago 

https://www.prnewswire.com/news-releases/brownies-you-can-feel-good-about-introducing-simple-mills-almond-flour-brownie-mix-300806642.html

https://www.simplemills.com/pages/why-we-re-here

https://www.forbes.com/sites/stephaniedenning/2018/04/23/simple-mills-an-inside-look-at-building-a-successful-cpg-business/#2678883c161c

https://www.brainyquote.com/topics/comfort_food 

https://en.wikipedia.org/wiki/Natural_foods

 

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