Editorial Page

Staud Fashion, Red Hot Today, Trending Tomorrow

Following fashion today is like looking into a colorful cauldron of churning sweet taffy with swiftly thickening and thinning colors that at some point may disappear.

You want to take a bite of the purple, but you better do it quick because as it churns, new flavors will cover it over and take its place.

As older trusted fashion giants like Macy’s continue to close stores, new fashion flavors continue to churn and emerge.

Like Staud.

As reported on January 7, 2020 at USA Today, “Macy’s is closing at least 28 stores in the next couple months and one Bloomingdale’s location, according to local media reports.”

Macys is not alone. There are less cooks in the fabric cauldron kitchen.

USA today adds, “On Monday, Pier 1 Imports announced it plans to close up to 450 locations, nearly half of its 942 stores.”

Then there is the laundry list of retailers in deep financial trouble. The names on the list are frightening including Pier 1 Imports, JC Penney, Neiman Marcus, J. Crew and others.

In another article posted by USA Today regarding Pier I, they posted, “The Fort Worth, Texas-based home goods retailer said the decision to reduce its store footprint is needed “to better align its business with the current operating environment.”

Hmm, better align with the current operating environment. Translation?

We’re goin’ broke fast.

There are however colorful innovative retailers on another list.

The red hot list.

The it list.

The rising star list.

The new online “A” list.

Staud is one of them. So what is their formula?

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At their colorful website churning with success they smile, “When it comes to wardrobe staples, STAUD has it down to a science — if that science were based on emotion instead of formulas, technicolor dreamcoats instead of those meant for a lab, and the idea that “matter” is just stuff in the universe while a good handbag is anything but. It’s why, in 2015, Sarah Staudinger and George Augusto co-founded the LA-based brand upon the idea that fashion shouldn’t just empower women — it should be accessible, too.”

Good points. Well stated.

They also add, “But at the heart of STAUD is design. Think: a scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing — all whilst leaving room, of course, for the occasional mushroom trip or jaunt to the beach (or both). If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it.”

We love finding the colorful sweet fashion spot.

Who is the creator of this trend setting product?

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The fun group at theeverygirl.com, colorfully announce, “Just three short years since it’s launch, Sarah Staudinger’s clothing brand hit $20 million in revenue in 2018. STAUD is a ready-to-wear women’s clothing label with contemporary pieces and stand-out handbags. Sarah discovered the gap between high-end clothing and fast fashion. Her approach was to make affordable yet timeless pieces. Her iconic bags have now become a favorite among celebrities such as Dakota Fanning, Alexa Chung, and Zoe Saldana.”

That is quite an impressive customer list. Other luminaries are on that list as well.

The following reads like a who’s who, ready to give a review. Just the fact that they are wearing Staud fashion and smiling for the cameras is the best review they could give.

At footwearnews.com, they post, “It’s often said that fashion operates in cycles, and 2019’s obsession with all things ’90s can be seen as proof of trends’ cyclical nature. Among the brands to most fully embrace the square toe was Staud. The emerging label, which takes inspiration from ’90s shows like “Friends” and “Sex and the City,” is a favorite of Sophie Turner. The “Game of Thrones” star has been spotted in two square-toe silhouettes from Staud.”

Stylishly embraced by a star. What could be better?

Another review.

The dynamic team at refinery29.com, smile, “One of the most noteworthy things about the Sussexes’ 10-day royal tour of South Africa, at least from a wardrobe perspective, was Meghan Markle‘s thoughtful approach to dressing from the moment she touched down in Cape Town with her prince in tow. This included a utilitarian-style Staud dress that flew off the cyber shelves when she was first pictured in it back in September. The long-hemmed, billowing ensemble was appropriately suited for the Duchess’s mosque visit, and the fact that it was made of 100% recycled nylon reflects her commitment to curating a more responsible closet.”

Fashionable and truly environmentally friendly. Now that is a true fashion statement fit for royalty.

Other A-List luminaries who style in Staud are Kendall Jenner and Margot Robbie.

Staud appears to be capturing the hearts and minds of the very influential as well as the woman with a sense of style on the street.

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We now view more of their philosophy that speaks to that, “But at the heart of STAUD is design. Think: a scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing — all whilst leaving room, of course, for the occasional mushroom trip or jaunt to the beach (or both). If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it.”

Well were are really glad that we found it and are happy to tell the world about our glorious discovery.

Sarah is so excited about her product that she shares her story with the world as well. A utopian version. During her interview with ssense.com she enlightened, “In a perfect world, you have clothing you will love forever arrive at your door and fit you perfectly. Right? And I felt really passionately that Staud should do all of these things.”

Very well said.

Very colorfully stated.

Like a magical innovative blend of colors in a fashionable cauldron, Staud is standing out and catching the eyes of the beautiful woman on the street, the online purveyor of fashion statements and the elite and royalty who just by wearing your brand is the best review anyone can ever give a fashion brand.

As for you, always remember with these bold and beautiful fashion colors churning in the pot, what’s popular today may not exist tomorrow.

Given their innovation and creativity, we sense Staud will be in fashion for a long time.

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Opening photo fcielitecompetitor.com, fciwomenswrestling2.com articles, femcompetitor.com articles, Staud.clothing photo credit 

https://staud.clothing/

https://staud.clothing/pages/about-us

https://www.usatoday.com/story/money/2020/01/07/macys-store-closings-2020-list-more-than-dozen-stores-shutter/2829013001/

https://www.usatoday.com/story/money/2020/01/06/pier-1-imports-store-closings-2020-up-450-stores-shutter/2827946001/

https://theeverygirl.com/9-women-to-watch-from-forbes-2019-30-under-30/

https://footwearnews.com/2019/fashion/celebrity-style/square-toe-shoe-trend-2019-1202892365/ 

https://www.refinery29.com/en-us/2019/12/9063830/meghan-markle-sold-out-dress-staud

https://www.ssense.com/en-us/editorial/fashion/girl-about-town

 

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