Editorial Page

Look To Fitness Influencers For Motivation

August 30, 2020,

Should I go to a gym to work out or should I work out at home?

Haven’t you thought about that for at least a minute or two?

The pros and cons of doing either has been debated for decades.

If you attend a gym there are more benefits to being there than just having a personal workout.

There are yoga and fitness classes, Personal Trainers, a wide variety of first rate equipment and, at times, wonderful social aspects.

Please don’t think us shallow but depending on the day, so much eye candy.

Choosing to work out at home saves you the drive time, it is more convenient and less expensive since you don’t have membership fees which easily range from $50-$100 per month.

Many have chosen to work out from their homes.

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According to statista.com, “In 2012, the number of participants (aged six years and older) in home gym exercise amounted to approximately 25.4 million. The number of participants in home gym exercise in the United States fell slightly from 26.69 million in 2006 down to 25.51 million in 2013.”

Still, the numbers of those who prefer home workouts are strong.

The Augusta Free Press shares, “A new survey from Schwinn Fitness finds that 65 percent of Americans prefer to work out at home versus going to a gym. The survey, asking 1,000 Americans about their exercise routines and preferences, listed cost as the top reason for the preference for home, with 45 percent saying gym memberships are too pricey.”

Understood.

Our personal experience taught us that the gym was preferable because we tended to work out much longer and harder than when we worked out from the home. At home there are too many opportunities for distractions. At the gym, you are around many people who take their workouts very seriously and it rubs off.

Let alone impediments to motivation.

Where can we find motivation within the comfort of our homes?

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Whether you choose a fitness club or your home, there are plenty of Fitness Influencers to help you to decide what to wear when you go for that run or have your regular work out.

Stars with smaller followings, who are also known as nano-influencers, can make between $30,000 and $60,000 a year. The micro-influencers can make anywhere from $40,000 to $100,000. Celeb influencers make much more.

Kylie Jenner makes far more than that. Of course.

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Talk about a Social Media Influencer.

As shared by complex.com, “With a social media following of about 200 million and billionaire status according to Forbes, 22-year old Kylie Jenner is one of the most powerful and influential people in product endorsement. In an effort to solidify its roster of celebrities, Adidas brought Jenner on board as an ambassador, the two sides making their pact official in August 2018.”

Sounds exciting.

A number of items Kylie posts can help sell shoes for $5,000 each.

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Now that is what we call influencing.

Nike has been greatly influenced too.

The global business news and information leaders at forbes.com posted, “After nearly 50 years of supporting women in sports and being an early supporter of Title IX, Rosemary St. Clair, VP and GM Nike Women, explains the company originally defined women athletes and athletics in a narrower context around team sports and individual sports like gymnastics, tennis and running.

But now the company sees its role as inspiring women to any and all athletic performance which is critical to their identity and self-esteem.”

Few things can increase a person’s self-esteem than having the body they dreamed of through dedicated work outs.

Nike sees the company’s employees as brand ambassadors as well.

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At communityimpact.nike.com they spread the influence, “The Nike Community Ambassador program gives Nike store employees around the world the opportunity to share their love of sport with the next generation. By volunteering in local schools and their communities, Nike Community Ambassadors aren’t just getting kids playing and moving today, they’re inspiring them to be active for life. There’s a coach in all of us. More than 5,700 employees from Nike stores around the world are coaching kids in their local communities, helping them play – to run, jump and kick their way to a brighter future.”

Physical education. Who would have thought? We remember when that used to be required in schools.

If you are still in need of an influencer to get you jump started, we have another beautiful suggestion.

In 2017 this made headline news, as shared by who else, eonline.com, “Selena Gomez just made a very exciting announcement.

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The 25-year-old is collaborating with Puma and will appear in the brand’s upcoming women’s footwear campaign for the Phenom. “Officially a part of the fam @puma #pumapartner,” Gomez wrote on Instagram Monday along with a photo of herself in her Puma gear.

As for how much Gomez is making for the collab, a source says Gomez is making over $30 million for the deal, which is expected to last around two years.”

Few can influence fitness fashion like Selena.

Selena Marie Gomez is an American singer, songwriter, actress, and television producer.

After appearing on the children’s television series Barney & Friends (2002–2004), she received wider recognition for her portrayal of Alex Russo on the Emmy Award-winning Disney Channel television series Wizards of Waverly Place, which aired from 2007 until 2012.

Then our great social influencer starred in the films Another Cinderella Story (2008), Princess Protection Program (2009), Wizards of Waverly Place: The Movie (2009), Ramona and Beezus (2010), and Monte Carlo (2011).

Thereafter, she focused on more mature roles in Spring Breakers (2012), Getaway (2013), The Fundamentals of Caring (2016), and The Dead Don’t Die (2019).

Her pop and dance influenced Stars Dance (2013) which became her first number-one album on the Billboard 200, and included “Come & Get It“, which became her first top-ten entry on the US Billboard Hot 100.

Her resume is voluminous.

If there was ever a great style influencer, it is her.

Love her in her Pumas.

Decisions, decisions.

We all know we need to work out. Extensive and often.

Where we work out is another matter. It doesn’t matter where as long as we follow Nike’s motto and just do it.

When we do, and we want a little style to our workout, for athletic fashion advice, there is no better place to turn our attention to than a gorgeous Social Media Influencer.

fcielitecompetitor.com, fciwomenswrestling2.com femcompetitor.com articles, Selena-Gomez Blog-Puma photo-credit.

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OPENING PHOTO fcielitecompetitor.com, fciwomenswrestling2.com femcompetitor.com articles, Selena-Gomez Blog-Puma-photo-credit.

https://www.statista.com/statistics/191614/participants-in-home-gym-exercise-in-the-us-since-2006/

https://augustafreepress.com/survey-most-americans-prefer-home-workouts-to-the-gym/

https://www.adidas.com/us/kylie_jenner

https://www.complex.com/sneakers/2020/01/kylie-jenner-adidas-deal-expires

https://www.vox.com/the-goods/2018/11/28/18116875/influencer-marketing-social-media-engagement-instagram-youtube

https://footwearnews.com/2017/focus/athletic-outdoor/kendall-jenner-selena-gomez-brand-ambassadors-adidas-puma-433575/

https://www.forbes.com/sites/pamdanziger/2019/03/01/nike-the-worlds-most-valuable-fashion-brand-declares-2019-its-year-for-women/#213554cb419d

https://communityimpact.nike.com/nca

https://www.eonline.com/news/881186/selena-gomez-is-making-more-than-30-million-for-her-puma-collab

https://en.wikipedia.org/wiki/Selena_Gomez

https://fciwomenswrestling.com/

https://www.fcielitecompetitor.com/

https://grapplingstars.com/

fciwomenswrestling2.com/ 

https://femcompetitor.com/ 

 

 

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